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- After an eight-month return to the classic Warner Bros. logo, Saul Bass was hired in 1972 to rebrand the famous film studio.
www.fastcompany.com/3027046/the-surprising-design-history-of-the-warner-bros-logoThe Surprising History Of The Warner Bros. Logo - Fast Company
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From its humble beginnings in 1923 with a simple serif font marking its entry into Hollywood, to the innovative designs of the modern era, each logo reflects Warner Bros.' journey through technological advancements, cultural shifts, and strategic rebranding efforts.
May 12, 2023 · When the Warner Bros logo was last updated in 2019, it was made slimmer and flatter. The shield lost its border and became elongated. This wasn't actually a radical innovation but was in itself a return to a previous logo, resurrecting the taller letters of a 1930s design.
Feb 28, 2014 · After an eight-month return to the classic Warner Bros. logo, Saul Bass was hired in 1972 to rebrand the famous film studio.
Sep 15, 2023 · 1923 - 1925. In the early days of Warner Bros., the company’s logo was more of an expression of text rather than a visual icon. Launched in the year of its registration, the original Warner Brothers logo design was simple yet impactful.
May 10, 2023 · From May 2023, the new shield will take over as the official logo for the consumer-facing Warner Bros. family of brands. This is the second redesign that Warner Bros. has undergone in the past four years, having previously not been updated since 1993.
May 10, 2023 · While the previous design was developed by Pentagram just three years ago, the current rebranding has been carried out by the design agency Chermayeff & Geismar & Haviv. The logo update won’t seem so surprising though if we remember that the movie giant is celebrating its centenary this year.
The previous iteration, introduced in 1993, was highly detailed and hard to use at a small scale and in digital contexts, which are increasingly important. The update streamlines the logo to its key elements, returning the shield and monogram to prominence and losing the sash.
