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- As seen in films such as 1927’s The Jazz Singer, it establishes the basic motif of the Warner Bros. logo for the next 90 years: a shield with the initials “W.B.” stamped on it. Yet unlike future iterations, the original logo crushed the studio’s initials into the lower third of the shield, so as to reveal the company’s Burbank film studios.
www.fastcompany.com/3027046/the-surprising-design-history-of-the-warner-bros-logoThe Surprising History Of The Warner Bros. Logo - Fast Company
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The original Warner Bros. logo, introduced in 1923, featured the company's name, "Warner Bros. Classics of the Screen," in an elegant serif font. This logo marked the studio's formal entry into the burgeoning film industry.
Sep 15, 2023 · 1923 - 1925. In the early days of Warner Bros., the company’s logo was more of an expression of text rather than a visual icon. Launched in the year of its registration, the original Warner Brothers logo design was simple yet impactful.
- 1923 – 1925
- 1925 – 1929
- 1929 – 1937
- 1934 – 1937
- 1937 – 1953
- 1948 – 1967
- 1953 – 1967, 1970 – 1972, 1985 – 2019
- 1967 – 1970
- 1970 – 1972
- 1972 – 1990
The personal identity mark of the film group appeared immediately in the year of its registration. It was just text arranged accordingly. Above was the name of the Warner Bros. company. The words were large – widening from the middle to the edge. Below was a line with the phrase “Classics of the Screen” in a standard serif font. The background was ...
After being renamed Warner Brothers Productions, the firm undertook its first identity redesign. The famous shield appeared during this period and has never disappeared from the emblem. He received the nickname Brain Shield. The upper area of the interior space consisted of an image of the house in which the film studio was located. The building ...
In 1929, the logo was introduced, with the abbreviated company name occupying the entire shield space, which received a double edging. The reason for the update of the emblem was another studio renaming —this time at Warner Bros. Pictures Inc. The text was high above the shield and had an arched shape. “WARNER BROS. PICTURES “were written in capita...
In parallel, there was another version of the logo – without the company’s name, with narrower letters, and a separating sign between “W” and “B.” This emblem is nicknamed the Zooming WB Shield.
In 1937, a banner with the words “WARNER BROS. PICTURES INC. “The tape was across the shield and ran in the middle from left to right. The designers expanded the shield itself and removed one edging line.
This logo has a wide border and a ribbed surface formed by horizontal stripes on the shield. The letters are white, and the shadows are black.
The designers returned the double edging of the shield, and the interior was painted black. It has been redesigned for printing and use on stationary media. Judging by the number of periods, he returned several times.
This version lacks the traditional abbreviation “WB.” Instead, it is replaced by the sign “W7,” which reflects the merger of the Warner Brothers film company with Seven Arts.
This was the first time the emblem was colored. The shield was red, and the edges were yellow (two shades). The letters in the central part got the same color. The main element intersected an elongated rectangle with the full name of the movie studio. The inscription, like the abbreviation, was colored yellow-orange.
The emblem, proposed by designer Saul Bass, was not liked by anyone, so it received two nicknames: Big W and Worm. The logo indeed depicted the first letter of the film company’s name. It consisted of three pieces resembling white sausages on a black background. The background was also incomprehensible—an irregular circle or a square with rounded c...
Dec 11, 2023 · The history of the WB logo dates back to 1923 when Warner Bros. Pictures was founded by the Warner brothers – Harry, Albert, Sam, and Jack. Originally, the company used a simple black-and-white shield as its logo.
Feb 9, 2012 · The Warner Brothers’ logo, as initially used, tells the public “Trust our American family to present modern and exciting pictures that encompass real traditional values.” The Cohns’ choice of Columbia and her statue if liberty-like personification are meant communicate much the same message.
The earliest Warner Bros logo is a simple yet classic design. It features the words ‘Warner Bros’ in a distinctive, bold serif font that curves slightly upwards, giving a sense of grandeur. This title is underscored by the phrase ‘Classics of the Screen’ in a smaller, less prominent font.
