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Warner Bros. Logo Evolution: Tracing a Century of Iconic Visual Identity. Discover Warner Bros.' visual journey through decades of iconic logos, from their 1923 debut to today's Contemporary Shield. Explore the evolution and cultural impact of each design in Hollywood's history.
Feb 9, 2012 · The logo has now has more depth to it and a banner has the text “WARNER BROS. PICTURES, INC.” on it. 1948-1967. The classic WB logo colors, gold and blue, are introduced. Sometimes the clouds are the background, but it’s also shown superimposed on the movie itself, as is the case in this screenshot from Rope. 1967-1970
Sep 15, 2023 · For graphic designers, this era of the Warner Brothers logo design provides rich insights into the art of updating an iconic image without losing its essence. It's about understanding the core values and visual cues that resonate with audiences, and enhancing them in meaningful ways.
- Warner Brothers Classics Of The Screen
- Warner Brothers Productions
- Warner Bros. Pictures Inc.
- Warner Bros.-Seven Arts
- Warner Bros., Inc./Warner Bros.
- Warner Bros. Pictures (second era)
- References
1923–1925
Warner Bros. Pictures was founded in 1923 as "Warner Brothers Classics Of The Screen". The shield shown here would eventually by the company as the main corporate logo in 1925.
1925–1929
In 1925, there weren't many changes made in the logo except the byline Classics Of The Screen was replaced with Productions.
1929–19341934–1937, 19531937–1948A banner is added to wrap around the shield.1967–1970
In 1967, Warner Bros. merged with Seven Arts to form Warner Bros. -Seven Arts. Similar to the previous logo, this one would mostly be set over the opening scene of a movie.
1970–1972
Between 1970 and 1972, Warner Bros. used its corporate logo on-screen. However, the "Warner Bros." name in the banner is replaced by the byline "A Kinney National Company".
1972–1973
Used on some films from 1972 and 1973. It looks identical to the classic 1948 shield, but it lacks a banner, which makes it the first logo since the 1934 logo to lack a banner.
1973–1984
Designed by Saul Bass, this logo was used on films from 1973 to 1984, when it was replaced with the classic 1948 shield.
1984–2001
The classic 1948 shield design was brought back for the film, Swing Shift in 1984 (with some minor changes). It would continue to be concurrently used with the studio's next logo until 2001, when AOL merged with Time Warner (now WarnerMedia). This is the most famous "Classic Logo" of the company. The design became so emblematic that other Warner Bros. divisions used the same style in their logos and it was also used in the famous "Water Tower" from Warner Bros. Studios for decades until 2019. It was also used in Space Jam (1996) alongside the infamous bullseye in the Looney Tunes/Merrie Melodies opening title cards as part of the gate when the Nerdlucks and Michael Jordan enter Looney Tune Land. The last film to regularly use this logo as an opening on-screen logo was The Postman.
2020–2023
The current design, known as Dimensional, is a three-dimensional variation of the present-day Warner Bros. shield designed by Pentagram on November 13, 2019. Initially, the previous logo is remained in use as a primary design; the current logo was relegated as a print logo for promotional use until mid-2020. The "WB" text and the border of the shield are now colored silver and the inside of the shield is now a bright blue. It is also the first logo since 1972 to completely lack a banner.
2023–present
In 2023, the on-screen logo was replaced with a CGI version of the shield from the Warner Bros. Discovery logo that features a banner with the company's name; resembling the previous logos, most notably the 1948–2020 logo. This logo was showcased in the trailer of the Filipino film Mallari (albeit a variant), then officially debuted in Wonka, released in Spain on December 06, 2023.
The logo contains a gold-outlined blue shield with the letters "WB" inside, surrounded by a gold banner reading "Warner Bros. Pictures", and set against a backdrop of clouds. The main production logo often features a fanfare based on an arrangement of "As Time Goes By" from the 1942 film, Casablanca.
PictureDescriptionThe Kitchen (2019)The 1970 Kinney Shield logo animates a la ...It Chapter Two (2019)The logo is grungy and on a black ...The logo's background turns windy and the ...The logo starts off aqua blue and when it ...These are the logo variations seen throughout the years by Warner Bros. Interactive Entertainment, with more to be added overtime. Space Jam (1996): The logo is on a space background and pulls out into the background, causing the Acclaim and Sculptured Software logos to appear.
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Feb 26, 2014 · In 1984 Warner Bros. returned to the shield set over a background of clouds. The corporate names below the shield have changed over the years, but the logo has been a shield ever since....
