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- Dictionarymission statement
noun
- 1. a formal summary of the aims and values of a company, organization, or individual: "a mission statement to which all employees can subscribe"
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noun
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Short statement of an organization's values or philosophies, a business's main competitive advantages, or a desired future state
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a ... Wikipedia