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Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED , [1] [2] is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [3] and is sometimes referred to as " Chinese Instagram ".
5 days ago · Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences....
Mar 8, 2022 · Tech. Xiaohongshu is China's Instagram on steroids, blending influencers and shopping. Here's how it works. Weilun Soon. Mar 8, 2022, 1:31 AM PST. Xiaohongshu has finessed its approach to...
Mar 25, 2024 · Xiaohongshu is an increasingly important channel for brands targeting young women with purchasing power. According to a company presentation seen by the FT, 70 per cent of users are female, and...
May 16, 2022 · Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms. It differs...
Mar 16, 2016 · Little Red Book - XiaoHongShu in Chinese - was launched in January 2014 as an app for people to review merchandise bought overseas.
Jul 26, 2022 · As the country’s leading lifestyle platform, Xiaohongshu is where international luxury and fashion brands turn as they seek to uncover Chinese consumer trends, leveraging the platform to raise awareness and directly connect with consumers and nurture consumer loyalty.
Jun 6, 2021 · A social media account for popular Chinese e-commerce app Xiaohongshu has been blocked after it issued a post on the anniversary of the 1989 Tiananmen Square crackdown. It had posted "Tell me...
Xiaohongshu, also internationally known as "Red" is China's top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into "Little Red Book". Xiaohongshu is often referenced as a combination of Pinterest, Instagram and Amazon combined.
