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  1. Apr 28, 2022 · Energy, focus and commitment: she's relentless! -- Peter Jones, Entrepreneur. Determined, focused and full of heart - this book encapsulates all that has made Sara Davies the powerhouse she is. -- Giovanna Fletcher.

    • (689)
    • Sara Davies
  2. We wanted to get creative so Simon thought up a rhyming Dragons' Den pitch which made it really fun to learn, but by doing so the pressure ramped up another level as it had to flow seamlessly. We then worked up a short, fully illustrated original story starring all the dragons so they could get a real sense of our product and feel part of the ...

  3. A SUNDAY TIMES BESTSELLER! THE #1 BESTSELLING BUSINESS BIOGRAPHY OF 2022. 'Determined, focused and full of heart - this book encapsulates all that has made Sara Davies the powerhouse she is.'. Giovanna Fletcher.

    • (603)
    • Paperback
    • Sara Davies
    • Magic Whiteboard
    • Skinny Tan
    • Reggae Reggae Sauce
    • Chocbox
    • Craft Gin Club and Bubble Club
    • Wonderbly
    • Mainstage Festivals

    The Magic Whiteboard was created by couple Neil and Laura Westwood in 2006. The product is basically a whiteboard sheet, that you can stick on any surface, and you have probably seen them in offices, at universities and in schools. The couple hoped for £100k for a 15 per cent stake in the company. Peter Jones branded the product “ridiculous” saying...

    In 2013 Louise Ferguson and Kate Cotton pitched beauty product Skinny Tan to the Dragons. Skinny Tan’s unique selling point is that it’s the first self-tanning product made of natural ingredients that can naturally reduce the appearance of cellulite, as well as making you look tanned. The brand had profits of £600k in its first year, which had all ...

    Levi Roots’ Reggae Reggae Sauce is now basically a household name, so you may forget that it started as a humble product presented to the Dragons. In 2007, Levi Roots’ music-led pitch became one of the most memorable in the show’s history. It secured a £50k investment for 40 per cent of the business from Dragons, Peter Jones and Richard Farleigh. P...

    No, this isn’t a box of chocolates – it’s actually a patented plastic box designed to safely store electrical wires. Two Dragons secured the deal, Duncan Bannatyne and James Caan, who offered a £150k investment in the business for a 36 per cent stake. According to Betway, the investment saw almost immediate pay-offs, with a sales deal worth £25mill...

    In 2016 Jon Hulme and John Burke presented their idea for a wine and gin subscription service, and received offers from all five of the Dragons. Dragon Sarah Willingham made the shock revelation that she was already a customer, so the entrepreneurs couldn’t refuse her offer. She invested £75k in exchange for 12.5 per cent share in the business.

    Wonderbly is one of the biggest Dragons’ Den success stories, with revenue surpassing £30million, ad campaigns on the Tube in London, and over two million sold worldwide. Originally named Lost My Name, Wonderbly creates personalised children’s books where the child’s name appears as the main character in the story. Dads Asi Sharabi, David Cadji-New...

    Mainstage Festivals was founded in 2011 by Rob Tominey and Aden Levin, and offered “once in a lifetime” low-cost clubbing holidays for 18-24s. They stepped into the Den already with a revenue of £1.6million, which was a prospect the Dragons couldn’t say no to, with many of them making offers. The successful offer was made by Piers Linney who gave t...

  4. Dec 13, 2021 · The book by the newest Dragon on CBC’s Dragons’ Den will document how Hall defied stereotypes to become one of Canada's most influential business people.

  5. Introducing LITTLE EXPERTS, the inspirational new non-fiction series for 6 to 9 year olds. Mystified by money? Discover how it shapes the world we live in and find out why you need to know about potato mashers, secret numbers and invisible money.

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  7. - Show clips of TV show Dragons' Den. There are lots of good example pitches available on YouTube. - Explain the broad task / activity. - Assign roles of Dragons and Inventor teams. The activity is set for 8 Dragons but you can adjust the currency accordingly to suit the size of you classes.

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