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   Will Universal Genève be relaunched?

   • Early yesterday morning, news broke in the watch world that was both surprising, and felt inevitable. Universal Genève, the highly regarded and historic Swiss brand that has been effectively dormant for years, will be revived and relaunched by the same ownership team currently steering the ship at Breitling.

   Experts and Collectors Weigh in on the Return of Universal Genève

   wornandwound.com/experts-and-collectors-weigh-in-on-the-return-of-universal-geneve/

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   Is Universal Geneve reborn?

   • Today, a revival that's been dreamed of for years has become reality, as Universal Geneve is being reborn. Partners Group, the ownership group behind Breitling, has announced its acquisition of Universal Genève from Stelux Holdings, the Hong Kong holding company that has owned the brand since 1989.

   Breitling Acquires The Universal Geneve Watch Brand

   www.hodinkee.com/articles/its-back-universal-geneve-to-relaunch-under-the-same-ownership-as-breitling

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   Who owns Universal Genève?

   • Partners Group, the ownership group behind Breitling, has announced its acquisition of Universal Genève from Stelux Holdings, the Hong Kong holding company that has owned the brand since 1989. "As excited as we are, we are also fully aware of the task at hand and the profound heritage we are set to uphold," said Georges Kern, CEO of Breitling.

   Breitling Acquires The Universal Geneve Watch Brand

   www.hodinkee.com/articles/its-back-universal-geneve-to-relaunch-under-the-same-ownership-as-breitling

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   What happened to Universal Geneve?

   • But the Universal Geneve of the 1970s and '80s was far from the brand that had once produced watches to compete with Rolex, Heuer, and others. In 1989, Stelux Holdings, a Hong Kong-based investment holding company, acquired Universal Genève.

   Breitling Acquires The Universal Geneve Watch Brand

   www.hodinkee.com/articles/its-back-universal-geneve-to-relaunch-under-the-same-ownership-as-breitling

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   When did Universal Genève relaunch?

   • In 1989, Stelux Holdings, a Hong Kong-based investment holding company, acquired Universal Genève. Since then, the brand has made a couple of ill-fated attempts at a relaunch, first for the brand's 100th anniversary in 1994 and then again in 2005.

   Breitling Acquires The Universal Geneve Watch Brand

   www.hodinkee.com/articles/its-back-universal-geneve-to-relaunch-under-the-same-ownership-as-breitling

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   Does Universal Genève still exist?

   • Under this new ownership, the brand technically still exists but as a shell of its former self. Universal Genève watches have been produced in recent years but as unrecognizable and generic fashion watches mainly for the Asian market, with none of the prestige or style that defined the brand’s mid-century run.

   The Greatest Lost Watch Brand Is About to Return: Here's Everything You

   www.gearpatrol.com/watches/a46104232/breitling-acquires-universal-geneve/

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2. wornandwound.com › experts-and-collectors-weigh-inExperts and Collectors Weigh in on the Return of Universal Genève

   wornandwound.com › experts-and-collectors-weigh-in

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   Dec 13, 2023 · Universal Genève, the highly regarded and historic Swiss brand that has been effectively dormant for years, will be revived and relaunched by the same ownership team currently steering the ship at Breitling.

3. www.hodinkee.com › articles › its-back-universalBreitling Acquires The Universal Geneve Watch Brand - Hodinkee

   www.hodinkee.com › articles › its-back-universal

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   Dec 12, 2023 · Today, a revival that's been dreamed of for years has become reality, as Universal Geneve is being reborn. Partners Group, the ownership group behind Breitling, has announced its acquisition of Universal Genève from Stelux Holdings, the Hong Kong holding company that has owned the brand since 1989.

   • Author: Anthony Traina

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5. www.gearpatrol.com › watches › a46104232The Greatest Lost Watch Brand Is About to Return: Here’s ...

   www.gearpatrol.com › watches › a46104232

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   Jan 19, 2024 · Late in 2023, the investment group owners of Breitling, Partners Group, acquired Universal Genève for around CHF 60 million (~$70.5 million) and are set to relaunch the brand as the true successor to the company vintage watch enthusiasts have come to adore.

6. timeandtidewatches.com › polerouter-return-opinionWhat would a return of the Universal Genève Polerouter look ...

   timeandtidewatches.com › polerouter-return-opinion

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   May 17, 2024 · With the recent purchase of Universal Genève by Breitling for $70 million, we should see the return of the brand very soon, reviving some of its classic pieces. One would hope the Polerouter would be one of those designs.

7. www.watchcrunch.com › wornandwound › postsExperts and Collectors Weigh in on the Return of Universal Genève

   www.watchcrunch.com › wornandwound › posts

   • Cached

   Universal Genève, the highly regarded and historic Swiss brand that has been effectively dormant for years, will be revived and relaunched by the same ownership team currently steering the ship at Breitling.

8. www.hourstriker.com › news › universal-geneve-rebornBreitling Acquires Universal Genève Reviving a Swiss ...

   www.hourstriker.com › news › universal-geneve-reborn

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   Dec 12, 2023 · December 12, 2023. In a move that has sent ripples through the Swiss watchmaking industry, Breitling has announced the acquisition of Universal Genève, a brand renowned for its horological artistry and innovation.

9. www.watchcollectinglifestyle.com › home › breitlingBreaking News: Breitling Acquires Universal Genève to Revive ...

   www.watchcollectinglifestyle.com › home › breitling

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   The acquisition of Universal Genève marks a new chapter for the brand renowned for its horological artistry and innovation. This strategic move promises to restore the prestige of a hallowed name in the world of luxury timepieces.