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- Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, and Saks Global, a combination of world-class luxury retailers, including Saks Fifth Avenue and Saks OFF 5TH, are partnering to launch a new joint venture, Authentic Luxury Group (ALG).
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Oct 10, 2024 · Saks and Authentic will use their combined resources and expertise to expand the brands within Authentic’s portfolio with a luxury focus. Barneys will be the first Authentic brand that the pair will revamp under ALG.
- Madeleine Schulz
Oct 9, 2024 · With Authentic’s expertise as a global licensing powerhouse, coupled with Saks Global’s elevated ecommerce experiences and well-located store fleets, ALG is well positioned to create a new access point for luxury brands and experiences, catering to discerning consumers worldwide.
Oct 10, 2024 · The US-based Authentic Brands Group has joined forces with Saks Global to create a new luxury platform, Authentic Luxury Group (ALG). The new joint venture aims to redefine and expand the luxury experience for global customers.
Oct 9, 2024 · Dubbed Authentic Luxury Group (ALG), the venture, which will house Authentic-owned brands like Barneys New York, Judith Leiber Couture, Hervé Léger, and Vince, will serve as an incubator for brand growth through new strategic licensing agreements and distribution channels.
Oct 10, 2024 · Authentic Luxury Group (ALG) will serve as an incubator for brand growth through new strategic licensing agreements and distribution channels, initially focusing on Authentic Brands-owned luxury and accessible luxury names, including Barneys New York, Judith Leiber Couture, Hervé Léger and Vince.
Oct 9, 2024 · Authentic Brands Group and Saks Global are expanding their partnership with a new joint business venture called Authentic Luxury Group (ALG). The new joint venture will leverage the combined capabilities of Authentic’s licensing expertise and Saks Global’s e-commerce and retail presence to further expand Authentic’s portfolio of luxury ...
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