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Relaunches iconic Aubin brand
- Peter Williams, founder of the iconic Jack Wills and Aubin & Wills brands, relaunches iconic Aubin brand and unveils the details of a pioneering new hybrid business model for a post-covid world. Applying key learnings from previous tenures, Peter has announced the relaunch of British menswear brand Aubin following a nine-year hiatus.
365retail.co.uk/british-menswear-brand-aubin-returns-in-partnership-with-next/British menswear brand Aubin returns in partnership with NEXT
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Aug 16, 2021 · Peter Williams, cofounder of Jack Wills, is relaunching Aubin as a men's wear brand with Next.
- Samantha Conti
Aug 17, 2021 · Aubin will be available to purchase online via its new website which launches on 7 September, to coincide with its store opening in the Newburgh Quarter in London's Carnaby Street on the same date. Drapers speaks to Aubin founder Williams to find out more:
Aug 16, 2021 · Founder Peter Williams shuttered the brand, originally known as Aubin & Wills, to focus on sister brand Jack Wills in 2012. The partnership with Next reflects changes in the market accelerated by the pandemic.
Peter Williams, founder of Jack Wills and Aubin and Wills brands, has announced he is relaunching menswear brand, Aubin this autumn with the backing of Next following a nine-year hiatus. Aubin will return with a new hybrid business model designed to “future proof retail in a post-covid world”.
Aug 15, 2021 · According to The Sunday Times, Williams is preparing to relaunch menswear brand and retailer Aubin, an offshoot of Jack Wills, next month. Next is reportedly taking a 33 per cent stake in...
Aug 16, 2021 · Jack Wills founder Peter Williams is returning to fashion with a revival of the "Aubin" brand in partnership with Next. Next month Williams will launch the brand, formerly known as Albin & Wills, on Next's "Total Platform" with the high street giant taking a 33% stake in the venture.
Aug 16, 2021 · Peter Williams, founder of the iconic Jack Wills and Aubin & Wills brands, relaunches iconic Aubin brand and unveils the details of a pioneering new hybrid business model for a post-covid world. Applying key learnings from previous tenures, Peter has announced the relaunch of British menswear brand Aubin following a nine-year hiatus.
