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Oct 28, 2021 · Total investment for Q4 2021 – the important Christmas advertising season – is expected to be £7.9bn, again the highest level ever recorded. The latest dataset also includes revised projections for 2022 showing a 7.7% increase year-on-year to more than £31.5bn.
Oct 29, 2021 · //UK advertising spending in the fourth quarter is expected to reach a record £7.9bn // Spend on television ads is forecast to increase by 9% to £1.56bn – the fastest annual rate of growth in ...
Mar 11, 2024 · Christmas ad spending: breaking all records Advertisers were expected to spend a record-breaking 9.5 billion British pounds during the Christmas season of 2023, marking a 4.8 percent increase from ...
Nov 9, 2023 · Advertisers are set to spend a record £9.5bn during the Q4 Christmas season, according to new data released by the Advertising Association (AA) and WARC. Why Christmas ad spend matters. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
Oct 29, 2021 · In Q4 2021—the Christmas season—ad spend is expected to hit a record £7.9 billion, the forecast continues. TV advertising spend is set to see its largest Q4 increase in over a decade, with a ...
Longer-term comparisons are favourable, though. The Retail Week data predicts total retail sales in Q4 2021 will be up 1.8% compared with Q4 2019. Non-food is expected to jump 1.7%, driven by toys and games and a more buoyant homeware and furniture sector.
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Oct 31, 2023 · Consumer confidence, which improved for a fourth-consecutive quarter, at its highest level since Q4 2021. More UK consumers are planning to increase their Christmas spending this year compared to last year, signalling a competitive festive season for retailers, according to research by Deloitte.
