Search results
Oct 28, 2021 · Total investment for Q4 2021 – the important Christmas advertising season – is expected to be £7.9bn, again the highest level ever recorded. The latest dataset also includes revised projections for 2022 showing a 7.7% increase year-on-year to more than £31.5bn.
Oct 29, 2021 · //UK advertising spending in the fourth quarter is expected to reach a record £7.9bn // Spend on television ads is forecast to increase by 9% to £1.56bn – the fastest annual rate of growth in ...
Mar 11, 2024 · Christmas ad spending: breaking all records Advertisers were expected to spend a record-breaking 9.5 billion British pounds during the Christmas season of 2023, marking a 4.8 percent increase from ...
Nov 9, 2023 · Advertisers are set to spend a record £9.5bn during the Q4 Christmas season, according to new data released by the Advertising Association (AA) and WARC. Why Christmas ad spend matters. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
Oct 29, 2021 · In Q4 2021—the Christmas season—ad spend is expected to hit a record £7.9 billion, the forecast continues. TV advertising spend is set to see its largest Q4 increase in over a decade, with a ...
Longer-term comparisons are favourable, though. The Retail Week data predicts total retail sales in Q4 2021 will be up 1.8% compared with Q4 2019. Non-food is expected to jump 1.7%, driven by toys and games and a more buoyant homeware and furniture sector.
People also ask
Will Christmas advertising increase in Q4 2021?
How much investment will Christmas advertising make in 2021?
How much will Advertisers spend this Christmas compared to 2020?
How much money will search advertising make in Q4 2021?
How much did UK ad spend rise in Q2 2021?
What is the UK ad spend forecast for Christmas?
Oct 31, 2023 · Consumer confidence, which improved for a fourth-consecutive quarter, at its highest level since Q4 2021. More UK consumers are planning to increase their Christmas spending this year compared to last year, signalling a competitive festive season for retailers, according to research by Deloitte.