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Dec 4, 2023 · A checkout page isn’t exactly a shopping cart - they both serve different purposes and stages in the e-commerce process. 🛒 A shopping cart (or shopping bag) is like a virtual basket where customers can add and review items as they browse the site. 💳 The checkout page is where the transaction is finalized.
- Allow Guest Checkout
- Allow Multiple Payment Methods
- Minimize Required Form Fields
- Provide Total Order Cost Early
- Create A Logical Flow Down The Checkout Page
- Add Trust Signals Wherever Possible
- Add Social Proof If Appropriate
- Make Sure Everything Works on Mobile
- Minimize Distractions
- Include A Full Order Summary
24% of people abandon their cartbecause they have to create an account. Allowing guest checkout is a simple way to optimize checkout and minimize friction. The average visitor will have dozens of accounts and they probably don’t want more. That’s especially true if it’s a one-off purchase or big ticket item as they would only be occasional visitors...
While we’re on the subject of payment gateways, we also recommend allowing as many payment methods as possible. This is especially important if you serve international customers. A payment method that’s popular in one region may not be available in another. There’s no practical limit on how many methods you can offer, but we would recommend 3-4 opt...
The more work a customer has to do to get what they want, the less likely they are to try. That’s why we strongly recommend keeping checkout forms as short and as simple as possible. Minimize forms wherever possible and use a checkbox for ‘Same as delivery address?’ to reduce them further. If you can pre-fill form fields for logged in customers, al...
Not everyone likes surprises. If that surprise is added fees or hidden costs on the checkout page, it’s not going to end well. According to the Baymard Institute, 17% of abandoned carts are because customers couldn’t see the total cost up front. That’s a lot of customers to lose on something so simple! Make customers aware of delivery options and c...
Western audiences tend to read left to right and top to bottom. Design your checkout page to work with that. Have your form on the left and work your way logically down the page until you reach the buy now button. It feels familiar and reassuring, which should help conversion. If you can add an order summary, delivery options and trust badges to th...
Staying on the subject of trust signals for a moment. The Baymard Institute study we quoted earlier said 19% of abandoned shopping carts were because the customer didn’t trust the store with their credit card information. Trust signals play a pivotal role in conversion. Customers are much more likely to purchase if they see ‘Verified by Visa’, ‘McA...
If you can add social proof as well as trust signals, you’re adding more reasons to trust you. Social proof can include star ratings, number of people using your product, reviews and testimonials, either left directly with you or a third party such as Trustpilot. Wherever your reviews are, include some of them on your checkout page. They can help b...
We all know mobile web use has overtaken desktop so it’s essential your store supports mobile. Fully responsive web design goes a long way towards that, but pay particular attention to forms. Use the right WordPress theme and your form should work perfectly, but test everything before launch to make sure. The mobile user journey should be just as s...
When a customer lands on your checkout page, we want nothing to stand in the way of completing the purchase. That’s the sole goal of the page so we want to minimize distractions wherever possible. We recommend removing header and footer navigation and not including anything that doesn’t absolutely need to be there. Leave the account login, upsells,...
A full order summary should include what’s in the cart, how much shipping will be, how long delivery will take, payment method, order number or reference, where it’s being delivered and any other pertinent information. If you can also give customers the opportunity to add or remove items, all the better. While you may lose a sale or two because of ...
Sep 25, 2024 · Equipment sign-out sheets act as a bridge between your inventory and the people who need to use it. They create a system that records who uses what equipment, when, and for how long. This invaluable data can help you track usage patterns, prevent asset misplacement, and predict future demand. Using an equipment sign-out sheet or checkout form ...
- Embry Flin’s virtual astrology sessions. Embry Flin is an astrologer and the founder of the Healing Horoscope—a mentor program designed to support adrift souls as they find their place and purpose.
- Amber Rae’s journaling workshop. Amber Rae is a best-selling author, illustrator, and fierce advocate of creativity, self-discovery, and emotional wellness.
- Stephanie Paradiso’s coaching experience. If you’re an online coach or educator, your checkout page is your chance to show off your personality and sell prospective customers on what you have to offer.
- Wanderluster Co.’ s ebook. When it comes to building a virtual storefront to sell digital products online, it’s important to relay not only what you’re selling but who you—or your brand—are.
Checkout page design is a key part of your checkout process. It’s the final step in the conversion flow where a visitor becomes a customer. But if your checkout page is designed poorly, you’ll suffer a high rate of checkout abandonment. Checkout abandonment is when a customer reaches your checkout page, but decides to abandon the process.
Aug 26, 2021 · 8 Real-Life Checkout Page Design Examples. For this section, I went hunting in the wild for 8 checkout pages to use as examples. Let’s go through all of them and make a quick review of their strengths and weaknesses. 1. Nordstrom.
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Jan 17, 2023 · Build powerful checkout pages with Flodesk Checkout. Use Flodesk’s high-converting and customizable sales and checkout page templates to convert visitors into paying (and repeat) customers. Start your free trial. 10. Intuitive eating course. Simplicity sells—and the same can be said for checkout page design.
