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Nov 3, 2023 · Explore the pivotal role of newsletters in B2B marketing, from fostering relationships and driving sales to providing a high ROI. Learn how to create unique, engaging content that sets your newsletter apart and supports your business goals.
- Three Pillars of A Great Newsletter: Design, Content and Value
- Building A Strong Subscriber List
- Ensuring Maximum Deliverability
Every great newsletter starts with design. Without a sleek, responsive design strategy, it won’t matter how great and compelling the content is. Your newsletter should be easy to navigate and have clear calls to action that drive readers back to your website where they can engage with your conversion landing pages. Key elements of an eye-catching n...
Every reader you add to your subscriber list is a new opportunity to convert a lead into a paying customer. After building the newsletter itself, developing a strategy to gain subscribers is the next most important aspect of your strategy to consider. Here are some tactics you can use to start growing your newsletter subscriber list today: 1. Use i...
Did you know that on average, 27.6% of emails sent to business addresses never actually reach the inbox? Between internet service provider (ISP) spam protocols, email service provider algorithms and individual account settings, commercial-intent emails face a kind of digital obstacle course to reach your audience. That means there’s a 1 in 4 chance...
- Define your goals, audience and email marketing strategy. The first step to creating a newsletter is to have a clear understanding of the goal of your emails, your audience and your strategy for reaching people.
- Select a newsletter design and email marketing software or tool. Remember how I said you don’t need to be a graphic designer to create amazing email newsletters?
- Choose a template and email layout accordingly. The next step is to choose a template that suits your needs and email content goals (see #1). This involves considering what kind of email layout will serve you best.
- Add your content, personalize your email design and prioritize accessibility. Once you’ve chosen a newsletter template, the next step in the production process is to 1) swap in your desired content and 2) personalize your email design.
Feb 13, 2024 · The first step in designing a newsletter is, you guessed it, planning the content and overall structure of the newsletter. Here you will make decisions on some “creative” details, such as the tone and style of writing, as well as some “basic” details, like the sending frequency of the newsletter.
Jul 18, 2024 · Email Marketing Strategy. Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging. How do you create a newsletter that not only captures attention but also effectively supports your business goals?
Overview of the Guide's Structure. In this guide, we'll cover everything you need to know about creating newsletters from start to finish. We'll start by exploring the purpose and benefits of newsletters, then dive into identifying your target audience and planning your content strategy.
In this guide, you’ll discover why a newsletter is effective, how you can create one, and what practical steps are necessary to bring it to life. Whether this is completely new to you, or it’s already a staple in your marketing, you’ll gain valuable insights on how to run a successful newsletter.
