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Nov 9, 2018 · Bayern recently launched FCB Digital & Media Lab, a new multimedia subsidiary that will tap into the club's expertise. Ultimately, FCB Digital & Media Lab will enable the club to take...
May 17, 2018 · FCB Digital & Media Lab will essentially incorporate Bayern’s existing editorial activities across social media, website, TV and print, as well as their production, digital marketing, CRM,...
Dec 18, 2018 · The basis for the founding of FC Bayern Digital & Media Lab GmbH was the ‘FC Bayern Digital 4.0’ project, behind which is a process of radical digital transformation at the German record champions. This has seen FC Bayern take a pioneering role in the field of digitalisation in football.
May 20, 2018 · The Supervisory Board of FC Bayern München AG has decided to spin-off a subsidiary, FCB Digital & Media Lab GmbH. The Supervisory Board thus followed a corresponding proposal from the Management Board.
Aug 9, 2022 · FC Bayern Munich has signed a multi-year deal with Adobe to provide fans with personalized interactions. The Drum catches up with each business’s top marketers to learn what we can expect from...
Dec 19, 2018 · Bayern Digital & Media Lab came out of the ‘FC Bayern Digital 4.0’ project which oversaw a radical digital transformation of the German giants. 52 different, incompatible systems were replaced by a single, unified software and IT infrastructure.
May 17, 2018 · German Bundesliga football club Bayern Munich has formed a digital and media subsidiary in an effort to further expand its “pioneering” work in these areas, while it has also signed a content partnership with US sports broadcaster ESPN.
