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When you register your trade mark, you’ll be able to: take legal action against anyone who uses your brand without your permission, including counterfeiters. put the ® symbol...
- Trademarks are Valuable. Create a trademark and you create immediate value. You already know that physical assets owned by your business such as property, have value, but registered trademarks are quite valuable as well.
- Trademarks are Forever (as Long as You Use Them) Second, when you trademark, you create something to withstand the test of time. As such, the time you spend creating a trademark is worthwhile because it is something that is legally permanent.
- Trademarks can Make You Money. To make money you need to create value, and to make more money that value needs to persist over time. Registering a trademark is the most obvious method of creating a valuable asset that can persist over time.
- Trademarks Help Your Business Grow. When you have a legal trademark, you are prepared for the growth and expansion of your business. A federal trademark in one market is easily migrated into an adjacent, upstream or downstream market.
- It’s easier to fight off copycats. A trade mark registration provides a much stronger right to enforce against third parties than relying on other unregistered rights such as passing off and copyright.
- It minimises the risk. While the results of any searches carried out might indicate the risk in use and registration of the mark is low, this situation can quickly change as applications are continuously being filed.
- It can save you money. Sometimes trade mark registrations can be unsuccessful because they are opposed by third parties. If an objection is successful, you might be forced to rebrand, which is less painful if you are only at the early stages of marketing your product or services - compared to the price if you are further down the line, or have even got as far as launching your product or service to the public.
- It adds value to your business. Trade mark registrations are intangible assets that are taken into consideration when valuing a business. If you are selling or moving on from your business, it would show good due diligence to have had the correct registrations in place for the lifetime of the business or product.
Oct 4, 2024 · Registering a trademark is the most effective way to safeguard your brand in the UK. This helps you gain exclusive rights to use your trademark, deterring others from using similar marks and empowering you to take legal action against infringers. This guide will walk you through everything you need to know about trademark registration, including:
Jan 22, 2021 · Why register a trade mark? Registration of trade marks allows the brand owner to protect itself against competition. Without registration, one must rely upon common law of passing off, which are more difficult, more expensive and time-consuming to run.
Sep 21, 2023 · Guidance on how to register, manage and enforce a trade mark. A trade mark protects your brand, for example the name of your product or service.
Jul 31, 2018 · The short answer is yes. We discuss the advantages of having a registered trademark and the process of registering a trademark.
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