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Enhance visibility and ease of navigation
2011.effectivedesign.org.uk
- Modern supermarkets are moving away from cluttered aisles and toward open, airy layouts that enhance visibility and ease of navigation. This approach not only improves the shopping experience but also allows for better product display and accessibility.
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Aug 28, 2024 · Another reason supermarkets may choose to move their stock is because HFSS (high in fat, sugar, or salt) regulations introduced in October 2022 meant “restrictions on the promotions and...
Jan 19, 2024 · But what makes a grocery store layout successful? How can you ensure your aisles are not just pathways but profitable havens? Join us on a journey as we delve into the art and science of building a winning grocery store layout strategy.
In this section, you will discover how grocery store layouts are meticulously engineered to influence your shopping experience and behavior. From psychological tactics to strategic placements, these designs are built on the premise of optimizing traffic flow and increasing purchases.
- Flexibility Will Replace Uncertainty
- Making Pickup More of An Experience
- Stepping Up Energy Efficiency
- A Buffer Between The Store and The World Outside
- Adding Open Space — Both Indoors and Outdoors
“Grocery stores want to convey a feeling of accessible bounty,” said Laura Gardner, a senior associate with MG2, an architecture firm that has consulted with a range of supermarkets, including PCC Community Markets, a Seattle coop. “People want stores to feel accessible and have a view of the food. Even post-Covid, we’re going to need to have desig...
Shoppers have flocked to click-and-collectduring the pandemic, and now grocers are looking for ways to improve the service. Gardner thinks supermarkets will make better use of outdoor spaces and turn the pickup experience from an errand into something more enjoyable, which could help shoppers feel more comfortable going to the supermarket. She envi...
Gardner noted that grocers she works with are also investing in making their stores more energy efficient, adding that this has become more urgent during the pandemic because of the need to add more advanced air filtration capabilities to combat the virus. These systems are more costly to operate than less advanced systems because they circulate ai...
Another way stores might change is by adding features that reduce the stress many shoppers currently feel when they enter a grocery store — and that will likely linger well into the future, said David Katz, founder of New York-based Katz Architecture and a specialist in retail store design. That could mean adding what Katz called an “orientation sp...
Katz also thinks designers could draw inspiration from strategies designers in previous eras devised to rebuild people’s comfort with their surroundings. Katz pointed out modern architecture is in some ways a reaction to the flu pandemic of 1918, which made people distrustful of physical spaces that looked like they could harbor pathogens. That fea...
- Create a welcoming entrance. The entrance to your store is the first opportunity you have to make a good impression on your customers. Give shoppers a preview of what’s inside by displaying seasonal items, such as flower planters in the spring or pumpkins during autumn, outside the main doors.
- Incorporate elements of interior design. Using interior design principles to create balanced, and visually appealing spaces inside your grocery store can help give the impression of quality and harmony — putting customers at ease.
- Keep traffic flow in mind. There’s nothing quite as frustrating as traffic jams, whether they occur during a commute or while cruising through the supermarket aisles.
- Add leisure spaces. Modern supermarkets are increasingly becoming much more than just a place to stock up on essentials. Extra amenities such as cafes, prepared food areas, sushi stations and gourmet cheese counters are commonplace in newer grocery store layouts.
Jan 28, 2024 · By understanding customer behavior, implementing effective layouts, and leveraging supermarket psychology, grocery store owners can guide customers through strategic locations, such as the decompression zone and popular aisles like the cereal and fresh produce sections.
May 23, 2024 · In the ever-evolving retail landscape, supermarket design constantly adapts to meet consumer needs and preferences. Here, we highlight ten of the most influential trends shaping modern supermarkets, focusing on creating engaging, efficient, and customer-friendly shopping environments. 🌱 1. Sustainability and Eco-Friendliness.
