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Building a target audience and generating sales
- While a great director, crew, and talent are the building blocks of a good film, it’s marketing that will get the film seen. Marketing a film allows for two critical elements of success: building a target audience and generating sales.
www.backstage.com/magazine/article/movie-marketing-tips-12550/Movie Marketing Tips: How to Advertise Your Film - Backstage
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Nov 20, 2023 · Movie marketing is the promotion and advertisement of a film to create awareness and interest. Whether it’s a studio film or indie, the goal of every film is to reach an audience.
- Create A Remarkable Film. When you are developing a film marketing plan, the first step is the most important: create a fantastic film! In a world where so many mainstream movies and independent films are released every year, it’s important to have something that is unique in some way and that tells a great story.
- Define Your Target Audience. The next step is defining your target audience. After all, you can’t have a successful marketing plan if you don’t know who you’re trying to reach!
- Create a Movie Website. Creating a website should be at the top of your marketing plan list. Your film website should be the go-to destination for all things related to your movie, featuring exciting trailers, behind-the-scenes content, dynamic graphics and stills, and a cast and crew list that will get your audience buzzing with anticipation.
- Create a Film Trailer. The next step in the independent film marketing process is developing an interesting film trailer. Your trailer should be a carefully crafted presentation of your film’s story, characters, tone, and style, all aimed at drawing in your target audience.
Mar 3, 2024 · FILM MARKETING DEFINITION. What is film marketing? Film marketing refers to building awareness for a movie. In other words, a film marketing team’s goal is to "get the word out" and hopefully maximize the profit margins of a given movie. The practice can take many forms, from trailers to posters to social media posts.
Jan 3, 2024 · As a filmmaker, you know the journey from script to screen is filled with challenges, but perhaps none as daunting as successfully marketing your film. How do you ensure your film stands out in the digital era, where audience attention is the most coveted prize?
Dec 6, 2023 · Master the art of film promotion and marketing by engaging modern moviegoers with strategic insights, data-driven frameworks, and innovative tactics. Learn from successful movie marketing campaigns.
Film marketing is an excellent opportunity to get media exposure and market your film directly to fans. Here are the steps in how to identify, engage and build your audience. You will learn how to increase your fan base, create a buzz online and get media exposure.
Movie marketing campaigns involve much more than a simple trailer. Here are three real campaigns that hit the mark with audiences and why.