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Apr 7, 2021 · In an increasingly borderless world, Hakuhodo is strengthening its overseas operations and enhancing its ability to respond to clients around the globe. Currently Hakuhodo has more than 105 overseas offices in 19 countries and regions.
- Stepping Up to Meet New Global Standards
- One Country, One Management
- What Are Our Strengths in The International Market?
- Building An Even Stronger Hakuhodo Network
- Working in Partnership with Clients
In step with an increasingly borderless age, the past two years have seen the expansion of Hakuhodo’s global network. These have included the acquisition of the Winter Egency in Thailand in November 2019 and AdGlobal360 in India in March 2020, as well as the opening of Hakuhodo Digital Vietnam in January 2020. Kondo points out that the parameters f...
Reflecting contemporary thinking in the advertising industry, Hakuhodo is introducing a new system for its international offices. Kondo describes it as the “one country, one management” system. “Hakuhodo currently has multiple offices in one country and responds to each client’s needs. Going forward, we’ll also establish an organization to oversee ...
In terms of raising its global profile, one of Hakuhodo International’s key strengths is the depth of its knowledge about people and the amount of data that has been accumulated. Kondo says this has become a valuable asset not only in Japan, but overseas, too. No other company in the world is so invested in the collection and analysis of data about...
Hakuhodo already has 11 digital agencies in Asia, and there are plans to increase this number in the near future. The Hakuhodo Digital Network was conceived in 2019 as the center of this reform in this completely digitalized era. Kondo points out that no matter how good an organization may be, there is no growth potential when each office operates ...
According to Kondo, Hakuhodo’s philosophy of “Partnership” is an excellent strategy for expanding Hakuhodo’s global business. The company has built a strong reputation for utilizing a deep understanding of clients’ business to support Japanese companies in their international activities. Now it’s time to take this knowhow and experience as a busine...
Jan 27, 2021 · With Sei-katsu-sha Insight as the starting point, Hakuhodo is committed to the growth of local companies and to winning the hearts of sei-katsu-sha. Hakuhodo is reaching out to identify and join with other agencies who share this vision through its M&A activities.
Dec 16, 2020 · UPDATE: December 16, 2020. Since establishing its first overseas branch in Malaysia in 1973, Hakuhodo's international network has grown to encompass over 105 offices in 19 countries abroad. In this interview series, leaders from various domains share their insights on how Hakuhodo is rising to meet new challenges, along with the strategies that ...
Oct 6, 2022 · According to Hakuhodo, their belief, ‘people are our main asset’, is shared with the companies that join them before the acquisition and are asked to maintain this stance.
Establishing leadership in Asia: How Hakuhodo is powering its growth via acquisitions. As the advertising industry continues to change in order to address the needs and concerns of consumers, agencies are rethinking how to improve their capabilities for brands.
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Nov 23, 2017 · The proposition is certainly not unique, but it is a new direction for Hakuhodo, whose model, like its bigger competitor Dentsu, is based firmly on TV buying. It can be seen as both a reaction to changing client needs and a hedge against the advance of consulting firms into marketing services.
