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Apr 1, 2021 · Next's origins were in the mail order Next Directory and it has capitalised on that for the digital age. By rebranding the directory to a digital platform in 2018, Next has gone from strength to strength in its seamless transition from digital to store (and back again).
- Hannah Finch
Jul 12, 2023 · Branding is about differentiating yourself from competitors; rebranding is about re-creating your brand to work harder in the marketplace and give you that growth accelerant....
- Jim Heininger
4 days ago · To successfully implement a rebranding strategy, start by identifying whether the brand needs a partial or total rebrand. Next, reestablish the brand's target market through research to identify what demographic to attract with a rebrand.
- Dawson Whitfield
Mar 21, 2023 · Ten of the top reasons why companies rebrand are: 1. Technology has improved – As technology advances brands must be able to keep up with the times, whether that is through products,...
Sep 17, 2021 · UK retailer Next and struggling US fashion giant Gap have formed a joint venture that will see Next manage Gap's UK website and place concessions in some stores.
Oct 28, 2021 · Facebook has changed its corporate name to Meta as part of a major rebrand. The company said it would better "encompass" what it does, as it broadens its reach beyond social media into areas like...
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A successful rebrand can take a stagnant company and give it new life. Used correctly, rebranding can protect you from a bad reputation, improve your reach to new audiences or customer segments, and even increase your potential revenue. Here are some of the biggest reasons companies rebrand…. 1.
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