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  2. Why are denim jeans still so popular? Whether baggy, skinny, high-waisted or boot cut, denim jeans are a versatile garment that has enjoyed an iconic status since their creation more than...

  3. Feb 28, 2012 · BBC World Service. It's difficult to find a garment as widely embraced, worn and loved the world over as jeans. The classic symbol of the American West is now a staple in wardrobes around the...

  4. Jan 13, 2019 · So, the question in the minds of many is this: How did a rugged pair of work clothes end up becoming one of the most fashionable and everyday clothing items in the Western world? Up until the Second World War, denim jeans still weren't highly popular.

    • May 20, 1873: The Birth of Jeans. Back in the day—the mid-1800s to be exact—dungarees a.k.a. "waist overalls" were all the rage. And not because they were stylish, but rather, practical.
    • 1920s to 1930s: Wild, Wild, Western. Jeans as workwear continued throughout the 1920s and 1930s, especially in the American West among miners, cowboys, and laborers.
    • 1950s: Cool Blue. Jeans became a symbol of "cool" in the 1950s. Pop culture bad boys like James Dean and Marlon Brando popularized cuffed, boxy styles of denim as they shook up the squares in their films.
    • 1960s: Flower Power. Peace, love, and bellbottoms became the counterculture anthem of the 1960s. The youthful, free-love movement embraced the casual blue jean (bellbottoms and low-rise hip-huggers, especially), which represented freedom from more structured clothing while also serving as a form of creative self-expression.
  5. Apr 1, 2015 · From rugged workwear to fashion staple, denim jeans have gone from strength to strength. Katya Foreman gets the skinny on the ubiquitous trousers.

  6. In the early 20th century, denim was adopted as the preferred workwear fabric choice for western cowboys, miners, farmers in the US. Not only was the fabric cheap, but denim was more durable and sturdy than the popular alternative – ‘jean’ (traditionally made from cotton, linen and wool).

  7. Apr 27, 2023 · As the 20th century progressed, denim became increasingly popular, evolving from workwear to everyday wear. Hollywood played a significant role in this transformation, with actors like James Dean and Marlon Brando popularizing jeans in the 1950s.

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