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- The idea is to redefine and expand the modern luxury experience for customers worldwide, leveraging Authentic’s expertise as a global licensing powerhouse with Saks Global’s elevated e-commerce experiences and well-located store fleets to generate growth opportunities and create value for its strategic licensing and distribution partners.
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Are Saks global & Authentic Brands forming a joint venture?
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Oct 9, 2024 · Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, and Saks Global, a combination of world-class luxury retailers, including Saks Fifth Avenue and Saks OFF 5TH, are partnering to launch a new joint venture, Authentic Luxury Group (ALG).
Oct 9, 2024 · Saks Global and the Authentic Brands Group are forming a joint venture to grow luxury brands, WWD has learned. The new venture, called Authentic Luxury Group, will initially focus on Authentic...
- David Moin
Oct 10, 2024 · Though the name is still associated with luxury, it hasn’t been clear what exactly Authentic was going to do with the name beyond licensing it out to Saks for speciality departments (since 2021) and establishing a partnership with Laox Holdings for locations and outlet stores in Japan.
- Madeleine Schulz
Oct 10, 2024 · The US-based Authentic Brands Group has joined forces with Saks Global to create a new luxury platform, Authentic Luxury Group (ALG). The new joint venture aims to redefine and expand the luxury experience for global customers.
Oct 10, 2024 · Authentic Brands Group, the global brand development, marketing, and entertainment platform, is launching a joint venture with Saks Global to grow its luxury and accessible luxury brands, building on its successful collaboration with Barneys New York.
Oct 9, 2024 · With Authentic’s expertise as a global licensing powerhouse, coupled with Saks Global’s elevated ecommerce experiences and well-located store fleets, ALG is well positioned to create a new access point for luxury brands and experiences, catering to discerning consumers worldwide.
Oct 9, 2024 · Authentic Brands Group and Saks Global are expanding their partnership with a new joint business venture called Authentic Luxury Group (ALG). The new joint venture will leverage the combined capabilities of Authentic’s licensing expertise and Saks Global’s e-commerce and retail presence to further expand Authentic’s portfolio of luxury ...