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- Your hotel website is that virtual storefront, and its UX is the deciding factor for many potential guests. A smooth, intuitive experience makes finding information and booking a breeze. A clunky, frustrating one sends frustrated travelers straight to your competitors. This article dives deep into the importance of UX for hotel websites.
sorapartners.com/the-importance-of-user-experience-for-hotel-websites/
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Why is branding important for a hotel?
- Main communication channel. A website is the first place where Guests look for information about the hotel. The information is available at all times and thus, it is important that they are presented in an attractive way and managed appropriately.
- Hotel trademark. Both the graphic and text layers make a website the hotel’s trademark provided that it corresponds to the hotel - it reflects the character and highlights the advantages.
- Building the brand image. Obviously, apart from being user-friendly (intuitive, simple, clear), a website has to be competitive in terms of content compared to an OTA.
- Source of information. A hotel website is a source of information for both guests and a hotel. For one thing - to make a website content worthy, we need to provide a wide range of information which builds the image and informs about the hotel: its history, available attractions, distinctive traits, conference opportunities, restaurant offers, etc.
- Intuitive page capture. First impressions count. Create a harmonious overall impression with nice pictures and a friendly and uniform colour scheme.
- Booking options. The main purpose of your website is to generate bookings. So make sure that the user has enough opportunities to do so. Your booking button, including the arrival and departure dates, should be visible and available to the user at any time to complete a booking.
- Content. Use qualified content to give guests a preview of their stay in your hotel. Therefore, choose especially professional, actual and expressive pictures which already create a feel-good atmosphere in the guest’s mind.
- Navigation. Guide the users straight through your website. To help potential guests find information, you should pay attention to a meaningful navigation bar and functional navigation to simplify the orientation on your website.
- Responsive Design
- Great Photography
- Speed
- Direct Booking Call-To-Action
- Lead Generation
Long gone are the days when hotels could get away with a website that wasn’t mobile-friendly. Research shows that consumers are increasingly using multiple devices to research, plan, and book their travels. But what does it mean to have “responsive” design? Responsive designis an approach to web design that renders the site into the best format bas...
High-quality images are an essential part of any hotel website design. It’s simple: customers want to know what it is they’re paying for. Hotel photography is often a major investment, but I’d argue it’s one of your most important marketing assets. Your photography won’t just be living on your hotel website, it’s a necessary part of your sales coll...
Speaking of high-quality images, they can really slow down your site if you let them. How often have you landed on a website that took ages to load? Modern attention spans are short. Don’t make them wait! The best hotel websites load in 2-3 seconds. To help speed things up, try to limit the number of plugins and redirects. If you have videos on you...
Friendly reminder: The purpose of a hotel website is to generate direct bookings. Make sure you choose a secure, integrated booking engine that syncs up with your PMS. At any given time while a user explores your website, that “Book Now” button should be visible. Make it clear and make it pop using a contrasting color. For some bonus reading, SEO g...
While direct bookings are the main goal of your hotel website, conversions aren’t limited to room reservations. What about meetings and group business? Weddings? Restaurant bookings? Your website should generate leads for your hotel’s other revenue streams, too. One of the best lead generation tactics for hotels is offering an irresistible lead mag...
Feb 6, 2024 · Your chosen engine should integrate seamlessly with your existing hotel website, provide real-time updates, and offer a user-friendly interface. Common challenges with implementing a booking engine include technical difficulties, cost considerations, and staff training.
Sep 23, 2024 · The primary purpose of a hotel booking website is to ensure users and hotel owners have a streamlined room allotment system. A feature-rich hotel booking website makes traveling convenient. The efficient booking attracts more users, leading to better leads and conversion.
May 29, 2024 · A hotel booking engine is a system used on hotel websites and social media pages to capture and process direct online reservations. It’s your key to commission-free bookings, which allows you to optimise your property’s sales strategy and maximise profit.
A skilled web agency to create your hotel website at its best. Websites designed to capture attention and enhance every aspect of your hotel.
