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Storytelling creates a connection
- In a world flooded with visual content, why does storytelling matter on a platform like YouTube? The answer is simple: storytelling creates a connection. It’s the bridge between your content and your audience, allowing them not just to watch but to feel, relate, and remember.
medium.com/@ishaktrans/mastering-youtube-storytelling-a-step-by-step-guide-to-captivating-your-audience-be372077cf62
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What is YouTube storytelling & why is it important?
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We explore the science of storytelling and the power of stories to shape our minds - how stories make us human, why stories matter, and why stories are impor...
- 5 min
- 161.6K
- BBC Ideas
- The Science of Attention
- A Storytelling Format That Gets More Watch Time
- YouTube Examples of The Hero’S Journey
- A Compelling Story = YouTube Views
Did you know most people stop watching a YouTube video after 30 seconds? If you looked at the audience retention graph for that content, you would see something like this: So what does it take to keep viewers engaged? According to a University of Chicagostudy, it’s all about emotion. Viewers pay attention when you make them feel something or change...
Now that you know emotional content makes people listen, how do you pump those moments into your videos? One solution is to use the hero’s journey, a common plot device in Harry Potter, Star Wars, and hundreds of other movies. It focuses on a single protagonist, an adventure they take, and what they learn along the way. Here’s what the hero's journ...
You can use the hero’s journey in almost any video, but it works best in challenge or storytime content. So as a quick example, we’ll share two videos from those categories. You'll see how both stories follow the hero's journey, even if the creators tweaked them a bit for YouTube. It's also worth mentioning that these videos got massive views. So t...
To master YouTube storytelling, you must look outside of YouTube. Study the classics that laid the foundation for every plot device we know today. The Lion King. Gone with the Wind. Jaws. Then you can use those stories as a blueprint to make emotional, captivating content. That's how you get more watch time on YouTube! But if you need more advice, ...
- Lydia Sweatt
The ability to tell a great story is an art that all the top YouTubers have mastered. In this week's TubeTalk podcast, we discuss how you can develop the skill of storytelling to build your audience.
- Liron Segev
Jul 23, 2024 · If you want to tell great stories on YouTube, try out this 5-step formula. Today, we covered the techniques Niklas and other creators use for youtube storytelling. But there are a few more juicy techniques we haven’t covered yet.
In this talk, Ashley Fell shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual...
- 15 min
- 246.8K
- TEDx Talks
Sep 11, 2015 · Why is storytelling important and how could it help us in the future? Kevin Morrell, Associate Professor of Governance at Warwick Business School, shares his...
- 3 min
- 4.9K
- University of Warwick
