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1. www.scmp.com › magazines › styleHow Xiao Zhan became China’s ‘King of Luxury’ – with 31 ...

   www.scmp.com › magazines › style

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   Jul 5, 2023 · One of the sweetest deals Xiao scored this year is beauty giant, L’Oréal. The French house announced that he became its latest global brand ambassador on its social media in May on Instagram ...

2. Videos

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     Xiao Zhan - Brand Ambassador

     12 Jul 2021

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     TOD'S joins hands with global brand ambassador Xiao Zhan to wish you a prosperous Year of the Dragon

     8 Feb 2024

     5.6K views

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     Xiao Zhan officially announced world wide as TODS Global Brand Ambassador (Feb 5, 2024)

     4 Feb 2024

     645 views

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3. www.thefashionisto.com › xiao-zhan-boucheron-brandXiao Zhan Shines as Boucheron’s New Brand Ambassador

   www.thefashionisto.com › xiao-zhan-boucheron-brand

   Nov 8, 2023 · The Fashionisto. /. Published November 8, 2023. Boucheron unveils Xiao Zhan as its new global brand ambassador. Photo: Boucheron. In a move that merges the allure of high-end fashion with the magnetic charm of celebrity influence, Boucheron has proudly announced the appointment of Chinese actor Xiao Zhan as its new global brand ambassador.

4. fashionotography.com › xiao-zhan-boucheron-globalBoucheron appoints Xiao Zhan as global ambassador in ...

   fashionotography.com › xiao-zhan-boucheron-global

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   Nov 8, 2023 · Boucheron’s choice of Xiao Zhan reflects the brand’s discerning eye for ambassadors who are not only the faces of the brand, but who resonate deeply with its values and aesthetic. Along with actress Zhou Dongyu , another luminary in Boucheron’s ambassadorial constellation, Xiao Zhan is poised to propel the brand to new heights of recognition and success in the global luxury jewelry industry.

5. wwd.com › fashion-news › fashion-scoopsFashion News: Actor Xiao Zhan Named Boucheron Ambassador - WWD

   wwd.com › fashion-news › fashion-scoops

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   Nov 8, 2023 · Courtesy of Boucheron. BUZZWORTHY: Boucheron has named popular actor Xiao Zhan its global brand ambassador on Tuesday, as the jeweler seeks to bolster its China presence. In a statement, Xiao ...

   • Author: Lily Templeton

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6. elle.com.sg › watches-jewels › xiao-zhan-zhou-dongyuXiao Zhan and Zhou Dongyu in Boucheron’s CNY Campaign

   elle.com.sg › watches-jewels › xiao-zhan-zhou-dongyu

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   Feb 7, 2024 · Global brand ambassadors Xiao Zhan and Zhou Dongyu ring in the year of the dragon by starring in Boucheron ’s Chinese New Year 2024 campaign, decked out in the high jewellery maison’s Quatre Red and Quatre Radiant collections. The maison first introduced the Quatre line in 2004, defining the collection through the use of contemporary cuts ...

7. wwd.com › accessories-news › jewelryBoucheron Taps Xiao Zhan as Global Ambassador to Boost China ...

   wwd.com › accessories-news › jewelry

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   Nov 7, 2023 · Courtesy of Boucheron. BUZZWORTHY: Boucheron has named popular actor Xiao Zhan its global brand ambassador on Tuesday, as the jeweler seeks to bolster its China presence. In a statement, Xiao ...

8. People also ask

   Who is Xiao Zhan?

   • The French house announced that he became its latest global brand ambassador on its social media in May on Instagram, with the caption: “Bringing a unique spin to the brand identity and vision, with a clear sense of beauty and style, Xiao Zhan has elevating attitude and spirit, which makes him the perfect match.” 2. YSL Beauty

   How Xiao Zhan became China’s ‘King of Luxury’: The Untamed actor and

   www.scmp.com/magazines/style/celebrity/article/3226532/how-xiao-zhan-became-chinas-king-luxury-untamed-actor-and-mandopop-star-now-counts-31-epic

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   Why did Xiao Zhan join Boucheron?

   • Xiao Zhan’s partnership with Boucheron is a reaffirmation of the actor’s rising star in fashion. At the same time, Zhan’s appointment reflects Boucheron’s keen eye for ambassadors who embody their brand ethos. Dressed in a cream-colored pullover, Xiao Zhan wears Boucheron jewelry. Photo: Boucheron

   Xiao Zhan Shines as Boucheron’s New Brand Ambassador

   www.thefashionisto.com/xiao-zhan-boucheron-brand-ambassador/

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   What does Xiao Zhan wear for Boucheron?

   • Xiao Zhan’s debut outing for Boucheron showcases him in a collection of striking images that capture the actor adorned with pieces from the brand. The aesthetic of the visuals perfectly encapsulates the blend of tradition and contemporaneity that Boucheron stands for. Actor Xiao Zhan goes casual in a denim jacket and Boucheron jewelry.

   Xiao Zhan Shines as Boucheron’s New Brand Ambassador

   www.thefashionisto.com/xiao-zhan-boucheron-brand-ambassador/

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   Did Xiao Zhan endorse Estée Lauder?

   • This is doubtless down to his huge influence, with a fan base of over 31 million followers on Weibo (aka the “Twitter of China”). Xiao Zhan used to endorse for Estée Lauder until an unfortunate cyberbullying incident. Photo: Estée Lauder

   How Xiao Zhan became China’s ‘King of Luxury’: The Untamed actor and

   www.scmp.com/magazines/style/celebrity/article/3226532/how-xiao-zhan-became-chinas-king-luxury-untamed-actor-and-mandopop-star-now-counts-31-epic

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   Who is Louis Vuitton Xiao & Zhou Dongyu?

   • He is also the face of JD.com, Li-Ning, Tencent Video and Budweiser. Among its China ambassadors, Boucheron counts Xiao and actress Zhou Dongyu, who appeared in the jeweler’s “Icons” campaign last year and is global face of Louis Vuitton.

   Fashion News: Actor Xiao Zhan Named Boucheron Ambassador – WWD

   wwd.com/fashion-news/fashion-scoops/fashion-news-actor-xiao-zhan-boucheron-1235918237/

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   How many endorsements did Xiao get?

   • Xiao scored four endorsements in the third quarter of last year alone. The most valuable one was yet another beauty brand, YSL Beauty, according to QQ. He became the French beauty brand’s skincare ambassador for Asia and has been spotted appearing in ads for new products like the Pure Shots Night Reboot serum and Or Rouge La Crème Essentielle.

   How Xiao Zhan became China’s ‘King of Luxury’: The Untamed actor and

   www.scmp.com/magazines/style/celebrity/article/3226532/how-xiao-zhan-became-chinas-king-luxury-untamed-actor-and-mandopop-star-now-counts-31-epic

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9. elle.com.sg › fashion › tods-xiao-zhan-spring-summerTod’s Global Brand Ambassador Xiao Zhan Fronts SS24 Campaign

   elle.com.sg › fashion › tods-xiao-zhan-spring-summer

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   Feb 8, 2024 · Luxury Italian label Tod’s announces Chinese actor and singer Xiao Zhan as global brand ambassador with a newly-launched spring/summer 2024 campaign. Zhan has been working closely with the brand since 2021, representing the brand’s values of excellent craftsmanship and timeless elegance. The 32-year-old suavely showcases the Italian luxury ...