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Dec 16, 2022 · Its success also brought on more competition. In April 2007, Google released a similar toolbar, offering many of the same features that made StumbleUpon so popular. However, Google’s copycat move was overshadowed by much bigger news. That same month, eBay announced that it had agreed to acquire StumbleUpon for a whopping $75 million.
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The most popular stories would then be promoted on Digg’s...
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Information Model for StumbleUpon's user profile. StumbleUpon was a browser extension, toolbar, and mobile app with a "Stumble!" button that, when pushed, opened a semi-random website or video that matched the user's interests, similar to a random web search engine. [1] Users were able to filter results by type of content and were able to ...
May 24, 2018 · StumbleUpon was a wacky game of roulette, one that allowed you to click a button and land somewhere unexpected. It offered discovery for a place where there is no real map and no right way to ...
Jun 11, 2023 · StumbleUpon's niche, really, ceased to be unique, and Garrett Camp left as CEO in May 2012. He reacquired his share a few years later, according to Product Mint, but personally announced in May ...
- What Was StumbleUpon?
- A Tool for Explorers
- Making the Internet More Walkable
- What Happened to StumbleUpon?
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StumbleUpon was created in 2001 by Garrett Camp, Geoff Smith, Justin LaFrance, and Eric Boyd. The idea came from the fact that typical search engines only work if you know what you're looking for. Music discovery had Pandora, but there wasn't anything similar for the internet.
The solution they came up with was StumbleUpon. On the surface, it seemed pretty simple---just a toolbar with a "Stumble" button and thumbs-up and down options. It was simple to use too. At the press of a button, you were presented with a random website, which you could then rate to help your future Stumbles.
In the background, there was machine learning and algorithms working to figure out what type of websites you might like to see. You could also do more focused Stumbling in specific topics and categories. But in essence, it was simply a way to randomly wander around the internet.
Related: Pandora Still Exists, and It's Refreshingly Simple
StumbleUpon was a darling child of the internet in the late 2000s and early 2010s. It was a time when the internet was still primarily a thing people accessed on a computer. Smartphones were becoming popular, but not everyone had one yet.
A lot of people were getting their first taste of the post-dial-up internet at this time. That made StumbleUpon the perfect tool for people looking to explore the "new" internet. It was the same feeling as getting your first smartphone and downloading a bunch of apps. Everything was new and exciting.
StumbleUpon made the internet feel much more accessible. You were just a click away from discovering an interesting website you would have never known about.
The internet is like a massive city---it's easy to go your whole life not knowing a great restaurant is just a couple of blocks away. In the same way, you might have no idea there's a very popular website out there with content that's right up your alley.
That was the magic of StumbleUpon. It made the massive city of the internet feel more connected. One minute you're looking at a blog by some guy with an alpaca farm, the next minute you're engrossed in a story from a local newspaper in Utah. How else would you have ever come across those two websites?
Of course, not every site you stumbled upon would be interesting---you probably don't like every restaurant you've tried either. But that was what made it fun. It wasn't about literally trying to find a new website to add to your rotation, it was about exploring a new place. That place just happened to be the entire internet.
I've been talking about StumbleUpon in the past tense, but it does technically still exist. In 2018, StumbleUpon was shut down in favor of the Garrett Camp's new service called "Mix." StumbleUpon accounts were transitioned to Mix, and users were able to import their StumbleUpon favorites.
Mix is also geared toward discovery, but it's not about websites anymore. It surfaces photos and videos in a way that seems very similar to Reddit or TikTok. The magic of StumbleUpon is dead.
However, there are still services that do what the original StumbleUpon made popular. "WebRoll" is a web app that offers a very similar experience to StumbleUpon. The internet is a very different place now, though. You might not find as many friendly personal blogs made by alpaca farmers.
For a moment in time, StumbleUpon brought the internet closer together. That was pretty cool.
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- Joe Fedewa
- Editor. Android And Streaming
Stumbleupon's future seemed bright. It was named one of TIME 's 50 best websites in 2007 and logged more than 1 billion stumbles per month in 2011. (I probably accounted for a couple thousand of ...
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Jul 2, 2018 · Hopefully, the Mix app will have better ratings than the StumbleUpon iOS app. The main question, of course, is whether Mix will make an impression amidst so many other popular social networks.
