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- With shoe models that range from hiking, trail running, road running and training, these shoes are meant to be worn — and worn hard. There’s a reason that elite trail runners, hardcore (and not-so-hardcore) athletes and even the Special Forces favor the brand’s footwear.
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Feb 28, 2022 · Salomon has seen a new level of popularity in recent years, but how did it all happen? People behind the brand give a look at what makes the company tick.
- Matt Welty
Jun 19, 2023 · Here’s a detailed look at its history and the meteoric rise of Salomon to mainstream popularity. GOAT. Having pioneered two groundbreaking technologies that revolutionized ski binding, Salomon is known for their innovation in the world of outdoor sports.
May 20, 2022 · With roots in performance apparel, Salomon has bridged the gap between function and form as its sports-oriented silhouettes have been reimagined in an array of high profile collaborations.
Apr 20, 2021 · This newfound audience is partly due to the rise of ‘Gorpcore’ — a name given to the trend for outdoor-wear, coined by The Cut in 2017 — but it also stems from Salomon launching its...
Jan 20, 2020 · As it capitalises on the popularity surge — propelled by fashion trends swinging toward outdoor and athletic gear — the brand’s growth trajectory has formed a playbook on how to do so without sacrificing core DNA.
Feb 14, 2018 · Fashion’s most insider-y insiders—stylists, buyers, and photographers—have been wearing one of Salomon’s most popular models, the Speedcross, for years (as has one Ralph Lauren). And the ...
Oct 23, 2024 · Since it hit our radar again in 2019, Salomon has penetrated pop culture with celebrity endorsements, high-profile collaborations, and a range of top-tier general release colourways and models you can find on the shelves of your favourite local sneaker boutique. Originally founded in 1942 by François Salomon, Salomon has a history that’s ...
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