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1. • • Ryanair’s TikTok success is due to its understanding that authenticity is what reigns on social media these days and focuses on creating humanized content. Rather than pushing hard sales, Ryanair’s TikTok account aims to create funny and stimulating content with which its audience would resonate and engage.
     www.socialinsider.io/blog/ryanair-social-media-strategy/

     Ryanair’s Social Media Strategy | Socialinsider

2. People also ask

   Why is Ryanair so popular on tiktoks?

   • Through comedy TikToks about its extra fees, Ryanair has attracted millions of likes and followers.

   Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.co.uk/news/newsbeat-67333386

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   How many followers does Ryanair have on TikTok?

   • On TikTok, Ryanair has an impressive 1.5 million followers, 64 times more than their close competitor Easyjet’s following of 23.4 thousand (as of February 2022). The combination of up-to-date trends and original brand content has proved a successful, clever marketing tool in building brand awareness through its personailty.

   Ryanair flying up the ranks of social media fame

   medium.com/digital-society/ryanair-flying-up-the-ranks-of-social-media-fame-ca8a5f4b5933

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   Is Ryanair a TikTok royalty?

   • It has been said that Ryanair have become TikTok royalty. Taking the corporate voice out of publicity makes their brand more approachable. Following trends and memes makes the public see the business as real people rather than just a money making organisation. Socials are aiding a positive reputation from increased customer engagement.

   Ryanair flying up the ranks of social media fame

   medium.com/digital-society/ryanair-flying-up-the-ranks-of-social-media-fame-ca8a5f4b5933

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   Why did Ryanair leave TikTok?

   • If you've seen any Ryanair TikToks, you won't be surprised to learn that the team was given a lot of freedom to post what they like. Michael tells BBC Newsbeat this aspect wasn't actually a departure for the company, which has a history of "disruptive, provocative marketing, whether people liked it or not".

   Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.co.uk/news/newsbeat-67333386

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   Does Ryanair have a TikTok mascot?

   • Ryanair's TikTok "mascot." Ryanair. Ryanair's social-media strategy has long centered on posting playful and self-deprecating content. But the budget airline really hit its stride on TikTok, where buttoned-up branded content doesn't fly.

   The TikTok Experts Behind Top Brands Like Netflix, Duolingo

   www.businessinsider.com/29-tiktok-marketers-helping-brands-like-netflix-duolingo-and-ryanair-2022-3

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   Does Ryanair have a seat number on TikTok?

   • And there were more than a few references to 11A - the notoriously unpopular airline seat number with its own meme. If you've seen any Ryanair TikToks, you won't be surprised to learn that the team was given a lot of freedom to post what they like.

   Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.co.uk/news/newsbeat-67333386

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3. www.bbc.co.uk › news › newsbeat-67333386Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.co.uk › news › newsbeat-67333386

   Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet,...

4. www.bbc.com › news › newsbeat-67333386Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.com › news › newsbeat-67333386

   • Cached

   Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet,...

5. Videos

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     0:16

     tiktok.com

     Ryanair TikTok: Talking Airplane?

     4 Apr 2022

     182.7K views

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     0:08

     tiktok.com

     Hilarious Ryanair Memes and Funny TikToks

     29 Aug 2022

     392.8K views

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     6:55

     youtube.com

     1€ FLIGHTS!!!! - Best of Ryanair TikTok Compilation

     31 May 2022

     3.5K views

   View all

6. www.thevalueengineers.com › up-up-and-away-tiktokUp, Up, and Away: TikTok, Brand Voice & the Rise of Ryanair

   www.thevalueengineers.com › up-up-and-away-tiktok

   • Cached

   Jul 20, 2023 · The core of Ryanair’s TikTok strategy has been a commitment to funny, self-deprecating posts combined with expert navigation of viral trends. Whilst the former makes the brand feel down-to-earth and genuine to the consumer, the latter provides a baseline for high engagement on the platform.

7. medium.com › digital-society › ryanair-flying-up-theRyanair flying up the ranks of social media fame | by Ella ...

   medium.com › digital-society › ryanair-flying-up-the

   Feb 25, 2022 · On TikTok, Ryanair has an impressive 1.5 million followers, 64 times more than their close competitor Easyjet’s following of 23.4 thousand(as of February 2022). The combination of up-to-date ...

8. www.tiktok.com › @ryanairRyanair (@ryanair) Official - TikTok

   www.tiktok.com › @ryanair

   • Cached

   Ryanair (@ryanair) on TikTok | 47.3M Likes. 2.4M Followers. Official: @Ryanair España 🇪🇸 @Ryanair Italia 🇮🇹 @Ryanair FR 🇫🇷🇲🇦.Watch the latest video from Ryanair (@ryanair).

   • Nationality: IE

   • Followers: 2.1M

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9. www.rte.ie › lifestyle › livingMeet the woman behind Ryanair's hilarious TikTok account - RTÉ

   www.rte.ie › lifestyle › living

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   Nov 3, 2022 · Lily Rafferty is one of TikTok's most famous content creators thanks to her viral-worthy videos on Ryanair's account. She joined Ryan Tubridy on RTÉ Radio 1 to discuss her time online and...

10. medium.com › @filmjoy › ryanairs-tiktok-takeoff-howRyanair’s TikTok Takeoff: How the Airline is Using Video ...

    medium.com › @filmjoy › ryanairs-tiktok-takeoff-how

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    Jan 27, 2023 · Jan 27, 2023. -- Ryanair, the Irish low-cost airline, has recently been making waves in the digital marketing world with their innovative use of TikTok video content. The company has recognized...