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1. People also ask

   What does IKEA do?

   • We bring the IKEA brand to millions of homes, offering well-designed, functional, durable, affordable and sustainable home furnishing solutions to people with big dreams and thin wallets. We’re curious about the world around us, and want to make a positive difference in people’s lives. “To create a better everyday life for the many people.”

   The IKEA vision, values and business idea

   www.ikea.com/gb/en/this-is-ikea/about-us/the-ikea-vision-and-values-pub9aa779d0

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   What makes IKEA unique?

   • Inspired by our vision and driven by our values, we’re passionate about life at home. We bring the IKEA brand to millions of homes, offering well-designed, functional, durable, affordable and sustainable home furnishing solutions to people with big dreams and thin wallets.

   The IKEA vision, values and business idea

   www.ikea.com/gb/en/this-is-ikea/about-us/the-ikea-vision-and-values-pub9aa779d0

   See all results for this question

   Why is IKEA so successful?

   • One of the main reasons for success is that it became almost like a movement, rather than a mere provider. It starts from inside the company, and it reflects on the customer’s experience. Other than naming products in Swedish and cultivating Swiss traditions, Ikea is quite effective at implementing shared beliefs internally.

   Behind Ikea’s success: the creation of approachable design

   medium.com/melted-design/behind-ikeas-success-the-creation-of-approachable-design-aa643e9c17df

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   Is IKEA a good company?

   • Other than naming products in Swedish and cultivating Swiss traditions, Ikea is quite effective at implementing shared beliefs internally. Even before being hired, employees are infused with the company’s culture to evaluate how well they might fit. And the truth is, it works.

   Behind Ikea’s success: the creation of approachable design

   medium.com/melted-design/behind-ikeas-success-the-creation-of-approachable-design-aa643e9c17df

   See all results for this question

   Why is IKEA furniture so popular?

   • Furthermore, the trademark simple style of the furniture IKEA produces is not just because it’s a Scandinavian aesthetic – actually, it’s easier and cheaper to make affordable versions of such furniture look good. “Ikea’s aesthetic is pared down and minimal, which is not an accident.

   IKEA’s Success: The Winning Psychological Elements Behind - EnvZone

   envzone.com/ikeas-success-from-a-tiny-mail-order-store-to-the-worlds-largest-furniture-retailer/

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   Why should you work at IKEA?

   • Visit any IKEA unit anywhere in the world and you’ll find co-workers putting their shared IKEA values into practice. For us it’s a no-brainer. A diverse, inclusive and gender-equal workplace is a better workplace.

   Good reasons to become one of our co-workers - IKEA

   www.ikea.com/gb/en/this-is-ikea/work-with-us/why-work-with-us-because-a-job-with-us-is-so-much-more-than-a-job-pub1969c310

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2. www.ikea.com › gb › enThe IKEA vision, values and business idea

   www.ikea.com › gb › en

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   Inspired by our vision and driven by our values, we’re passionate about life at home. We bring the IKEA brand to millions of homes, offering well-designed, functional, durable, affordable and sustainable home furnishing solutions to people with big dreams and thin wallets.

   • Good reasons to become one of our co-workers - IKEA

     Why work with IKEA? Because you’ll be part of a huge,...

3. www.ikea.com › gb › enGood reasons to become one of our co-workers - IKEA

   www.ikea.com › gb › en

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   Why work with IKEA? Because you’ll be part of a huge, welcoming team making a positive impact on people around the world, that’s why. Find out more here.

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4. Videos

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     The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of

     25 May 2021

     1.7M views

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     d3.harvard.edu

     IKEA: Redefining the Market to Achieve Success - Technology and Operations Management

     28 Sep 2022

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     6:00

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     The IKEA Group - The Story of How We Work

     25 Jun 2014

     413.1K views

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5. www.ikea.com › global › enThe story of IKEA – IKEA Global

   www.ikea.com › global › en

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   At IKEA, our mission is to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. Get to know some of the products that have lived up to this bold ambition from both years gone by, as well as those still in the range today.

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6. shift.online › en-gb › blogWhy Is IKEA So Successful | Shift Online

   shift.online › en-gb › blog

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   The brand resonates big style with a generation that is educated, tolerant, open to change and that is conscious financially, socially and technology. IKEA is renowned for being transparent about its production process and designs and creates simple, good-quality furniture.

7. envzone.com › ikeas-success-from-a-tiny-mail-orderIKEA’s Success: The Winning Psychological Elements Behind

   envzone.com › ikeas-success-from-a-tiny-mail-order

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   Aug 1, 2020 · IKEA has been the world’s largest furniture retailer since 2008 - for years, it has also been ranking among the most valuable brands. So, what are the real reasons behind IKEA's success? How in the world could this Swedish furniture giant make such a killing?

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8. hbr.org › podcast › 2024How IKEA Evolved Its Strategy While Keeping Its Culture Constant

   hbr.org › podcast › 2024

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   Jan 17, 2024 · The Swedish furniture maker IKEA found huge success producing quality furniture at affordable prices. But in 2017, the company was at a crossroads. Its beloved founder had died, and the...

9. medium.com › melted-design › behind-ikeas-successBehind Ikea’s success: the creation of approachable design

   medium.com › melted-design › behind-ikeas-success

   Jan 22, 2021 · Key factors that make it a success worldwide. In my opinion, there are several reasons why Ikea managed to evolve from one small Swedish company into a multi-billion worldwide company ...