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Cheerios were introduced on May 1, 1941, as "Cheerioats". The name was shortened to "Cheerios" on 1945, after a competing cereal manufacturer, Quaker Oats, claimed to hold the rights to use the term "oats". [3] Cheerios' production was based upon the extrusion process invented for Kix in 1937.
Aug 19, 2024 · The company famed for oatmeal products felt the name Cheerioats was too close to Quaker Oats, a product that had been on the market prior to General Mills' WWII invention. General Mills bowed out gracefully and made the subtle change to Cheerios in 1945.
Feb 3, 2023 · Rather than engage in a lengthy court battle over who should be granted the right to use a common English noun, General Mills changed the name of their product from "Cheerioats" to "Cheerios" in 1945, and a legend was born.
Aug 16, 2013 · Cheerios entered the cereal playing field a bit late, and they weren’t always called Cheerios. During the Civil War, many Americans were suffering from dyspepsia, or indigestion, likely caused by a high protein diet largely composed of fatty meats and not nearly enough fibre.
Mar 3, 2018 · Why is it Called Cheerios? As the first ready-to-eat oat cereal, they highlighted this in the name: Cheerioats . However, Quaker Oats claimed that by using the word “oats” in the name, they were infringing upon Quaker Oats trademark.
Sep 9, 2024 · When Cheerios first hit the market in 1941, they were actually called "CheeriOats." In fact, you probably wouldn't recognize the first Cheerios box and label , which featured a blue circle with the original name prominently displayed, along with a pale yellow background and the words "ready to eat" plainly typed along the bottom.
Feb 5, 2016 · 1. CHEERIOS ENTERED THE WORLD IN 1941, BUT THEY WERE CALLED CHEERIOATS. In 1941, Lester Borchardt was a physicist working for General Mills in Minnesota. He and his team invented Cheerios by...
