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Nov 3, 2023 · Newsletters play a big role in turning strangers into brand lovers. But that’s not all — I promised you concrete reasons why newsletters are essential, so here goes. 7 reasons why your B2B business needs a newsletter. Let’s start with numbers: 1. Email marketing brings $36 ROI for every $1 spent
- Three Pillars of A Great Newsletter: Design, Content and Value
- Building A Strong Subscriber List
- Ensuring Maximum Deliverability
Every great newsletter starts with design. Without a sleek, responsive design strategy, it won’t matter how great and compelling the content is. Your newsletter should be easy to navigate and have clear calls to action that drive readers back to your website where they can engage with your conversion landing pages. Key elements of an eye-catching n...
Every reader you add to your subscriber list is a new opportunity to convert a lead into a paying customer. After building the newsletter itself, developing a strategy to gain subscribers is the next most important aspect of your strategy to consider. Here are some tactics you can use to start growing your newsletter subscriber list today: 1. Use i...
Did you know that on average, 27.6% of emails sent to business addresses never actually reach the inbox? Between internet service provider (ISP) spam protocols, email service provider algorithms and individual account settings, commercial-intent emails face a kind of digital obstacle course to reach your audience. That means there’s a 1 in 4 chance...
What are the Advantages of a Newsletter? Newsletters offer several advantages, such as keeping audiences informed and promoting products or services. When done right, they are also effective tools for building brand loyalty, driving website traffic, and enhancing customer engagement and retention.
Email newsletters are a great way to promote your products and services. And while you can (and should) do this in your welcome and cross-sell emails, these automations tend to only promote your most popular items or ones similar to what your customers have already purchased.
- Aaron Wiseman
In short, newsletters can help you communicate directly with your subscribers and thus foster stronger relationships and brand awareness. Why Newsletters Are An Important Email Marketing Tool? Newsletters are an excellent way to stay in touch with your customers without being too pesky.
Newsletters are one of the most powerful digital marketing tools at your disposal since they let you communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes.
May 20, 2024 · Newsletters are a form of email communication used for sharing information with your subscribers. From promotional emails to industry news, newsletters are a way to engage your contacts in a conversation that goes beyond transactions.
