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  2. Dec 12, 2016 · Company Page administrators on LinkedIn are required to have multiple connections to demonstrate strong networking skills and to also show that the administrator’s profile is not a fake. You...

    • How to Create A Company Page on LinkedIn
    • How to Manage Your Company Page on LinkedIn
    • Create Your LinkedIn Company Page Today

    Whether you already have a LinkedIn account or are new to the platform, creating a LinkedIn Company Page is easy. Follow these steps to get started.

    Once you create your LinkedIn Company Page, your work is done ... right? Nope. Honestly, creating the Page is the easiest part. Managing and posting on the page is what takes more time, work, and creativity. As we'll talk about below, the first thing to do is determine your Page admin. This person will be responsible for creating (or delegating) th...

    Most customers trust social media over advertising — including social media for brands and companies. Your LinkedIn Company Page contributes to this statistic, and, in turn, helps bolster your brand awareness, trust, and social activity. Use this guide to develop your LinkedIn Company Page and start engaging with new customers, employees, investors...

    • Allie Decker
    • sarah@sarahclaysocial.com
    • To showcase your company logo on your personal profile. If you have a company logo two things happen immediately: It makes you look more professional.
    • To build brand awareness and strengthen your brand message. Companies with a complete, active LinkedIn Page see 5x more page views. Showcasing your content in 2 different places will increase the chances of it getting seen.
    • It’s a place to showcase your best content or important information for your audience. If you’ve published an article which positions your company particularly well or which you’re very proud of for whatever reason, you are able to ‘pin it’ to the top of your page so it’s the first thing people see when they click on the ‘posts’ tab.
    • To showcase your products. Companies that post weekly on LinkedIn see a 2x higher engagement rate. Posting regular updates about product information is one way of keeping your audience up to date with your products and thus building brand loyalty.
    • Create an Engaging LinkedIn “About” Page. The “About” page is the first thing a person sees when they click on your company’s profile on LinkedIn. You need to do three things in it
    • Provide an Employee List. You might be a bit hesitant to provide an employee list. However, it works as social proof for people who might be interested in working in your company because it shows that you are a legit business, not some dodgy place where the employees are so ashamed of working there that they won’t even put it on their LinkedIn profiles.
    • Regularly update your page. You don’t want your page to look neglected. But what should you post? “The Sophisticated Marketer’s Guide to LinkedIn” advises to follow the 4-1-1 rule which was coined by Tippingpoint Labs and Joe Pulizzi, Founder of the Content Marketing Institute
    • Show Why Your Company Is a Great Place to Work. In the previously mentioned “Top Talent Acquisition: 4 Steps to Hiring the Best Talent in the World” article, Noah Kagan explains that to attract top talent you need to show them why your company is a great place to work at.
  3. Sep 25, 2024 · WHY DO YOU NEED A COMPANY PAGE AS WELL AS A PERSONAL PROFILE? Put simply, LinkedIn company pages allow you to showcase your business and team, while personal profiles are all about your personal brand. The benefits to business owners of building a Company Page include: Increased business reach and awareness.

  4. Jan 13, 2022 · What is a LinkedIn Company Page and why is it important? Quick easy steps to set up your LinkedIn Company Page. 12 creative ways you can use your LinkedIn Company Page to boost your business.

  5. Your LinkedIn Company Page is the official face of your brand on the platform. When used effectively, it can increase brand visibility and attract new leads. In this post, we’ll learn what LinkedIn Company Pages are, why having one is essential, how to create one, and how to get the most out of yours.

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