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  1. Feb 12, 2019 · Incorporating a company does not automatically protect the company name as a trade mark. Find out how to register and protect your business name.

  2. You must choose a name for your business if you’re setting up a private limited company. There are different rules for sole traders and business partnerships . Your name cannot be the same as...

    • Forbes Agency Council
    • You Haven't Considered Branding And Timing. While the business name is important, what matters most is the image you create around that name. Whether a name is perceived well or not mostly depends on perception management in the first six to 12 months.
    • It's Too Hard To Say, Hear Or Spell. When you are naming a new business or product, make sure the name is easy to say (If it is difficult to pronounce, nobody will remember it.)
    • You Failed To Do A Trademark Search. One of the worst things that can happen to a new business is that the owners spend time and money promoting a certain name, only to find out someone else has been using it.
    • Your Name Is Too Descriptive. Ensure to stay away from a name that’s too descriptive to avoid costly rebranding as your core focus may shift in the future.
  3. Oct 11, 2019 · Choosing a name for your business is a very important task. And more important if you decide to set up as a limited company, as there are rules that may affect your choice. Before choosing a...

  4. Mar 1, 2022 · Here are some guidelines to consider when creating or evaluating potential names for your brand or business. Be strategic. Does the name you’re considering convey the intended message and...

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  6. Jan 23, 2024 · Your company name is the official name under which your business is registered, representing its legal identity. While a trading name acts as an alias that can be used for commercial purposes, it isn’t a legal title.

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