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      • Media literacy emerges as a crucial tool in navigating this complex issue. By fostering the ability to critically analyse and deconstruct media messages, individuals can empower themselves to question prevailing stereotypes, challenge harmful representations, and ultimately cultivate a more nuanced and inclusive understanding of gender.
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  2. Sep 10, 2024 · Indeed, media representations of violence and race relations are two of the most frequent themes addressed in media literacy programs, alongside images of the “ideal” male or female body type, consumer values, and messages related to sexual and gender norms.

    • Summary
    • Eligibility
    • Application Criteria
    • Evaluation
    • Funding
    • Timelines
    • Additional Information

    In July 2021, the Department for Digital, Culture, Media and Sport (DCMS) published the Online Media Literacy Strategy, setting out the government’s plans for improving the national media literacy landscape. A media literacy mapping exercisefound that the UK has a rich media literacy landscape, with at least 170 initiatives being delivered across t...

    To be eligible for this fund, your project must include work taking place in England. Your organisation must also: 1. be registered to operate in the UK, and 2. have experience of delivering media literacy interventions or equivalent subject matter expertise If you are bidding into the fund as a consortium: 1. the lead organisation in the consortiu...

    All applications will be required to meet the essential criteria below. Applications should also set out how they will meet the additional criteria relating to the relevant strategic priority (or priorities) their project will address. Proposals submitted by consortia can demonstrate the essential and desirable criteria across multiple organisation...

    Applicants must set out plans for how projects will be robustly evaluated to understand the impact of activity in improving the media literacy capabilities of citizens. Evaluation should include measures beyond self-reported data from participants. Where possible, independent evaluation should be used. The fund will accept project proposals that ar...

    We will be accepting bids for projects that either: 1. conclude by 31 March 2023 (end of financial year 2022 to 2023), or 2. conclude by 31 January 2024 (quarter 4 of financial year 2023 to 2024) We expect to administer a maximum of £200k grant funding to individual projects in each financial year the project is live, however exact amounts will be ...

    We will aim to notify applicants about the outcome of the grant scheme, and for grant projects to commence, in autumn 2022. Timelines may be subject to change depending on the application process.

    In addition to the essential application criteria set out above, applications must demonstrate how the proposals will create positive outcomes against one or more of the following strategic priorities: 1. vulnerable users: providing support to vulnerable users who are currently underserved by media literacy initiatives (a list of some of these user...

  3. Sep 18, 2024 · Media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media. It empowers us to make better choices about what we choose to read, watch, and listen to, and helps us become smarter, more discerning members of society.

  4. Jun 4, 2020 · Media literacy is the ability to identify different types of media and understand the messages they're sending. Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of most parents' youth.

  5. Our Empower critical media literacy programme offers mainstream secondary schools and alternative provision settings the chance to support the critical media literacy skills of girls and young women who have been excluded from, or who are at risk of being excluded from, mainstream education.

  6. May 2, 2021 · Young people’s increasing dependence on social media for news demands increasing levels of news literacy, leading to a rise in media literacy programs that aim to support youth’s abilities to critically and mindfully navigate news.

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