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  1. Dec 20, 2019 · Online fraudsters carry out a sophisticated and well-planned array of deceiving strategies to con people. These include romance scams in which the victim is enticed to contribute cash to foster a ...

    • You Scratch My Back…
    • Like Lemmings Off A Cliff
    • Little Steps
    • Fomo
    • They Seemed So Nice

    Beware the principle of reciprocity. If someone does something for us, we feel more obliged to do something for them. Scammers use this type of “enforced indebtedness” to elicit an unwise action from their target. For example, someone offering you an exclusive opportunity to invest your money can be seen to be doing you a favour. That in turn makes...

    Research shows that if a person believes other people are doing something, then they feel it must be okay for them to do it too. This is especially true when individuals find themselves in a pressured and ambiguous situation – such as a sales pitch. If a person on the other end of the phone tells us that 75% of people like us have signed up to this...

    People like to think of themselves as being consistent and committed individuals. If we say we are going to do something, then generally we will, as failure to do so may dent our sometimes fragile self-esteem. Fraudsters take advantage of this by getting us to commit to little steps that then escalate in nature. For example, by simply getting peopl...

    People are generally worried about missing out on an opportunity, perhaps for “the next big thing”. And if such an “offer” is for a limited time only, then the principle of scarcitysuggests that people are more likely to be drawn to it. When our freedom to be able to do something is threatened, we tend to react quickly to ensure that we don’t miss ...

    The principle of similaritysuggests that we tend to like people who seem to be the same as us, and, in turn, we are much more likely to agree to a request from someone we like. Similarity can be as broad as an interest in financial investments or as fleeting as sharing some personal characteristics. Scammers take advantage of this and try to find o...

    • Paul Seager
  2. Jul 27, 2018 · Most of us hit ignore or delete or toss junk mail in the rubbish knowing that these messages and solicitations are most likely so-called mass-market scams. Others aren’t so lucky. Scams cost ...

  3. Sep 17, 2024 · Cognitive biases and heuristics are also key factors in falling for scams. These mental tendencies lead us to think in biased, irrational ways, which scammers then exploit for their own selfish gains. Biases that can play a role include: Confirmation bias leads us to prefer information that supports our beliefs.

  4. The tricks scammers use to steal your money. Getty Images. Criminals are deploying "psychological tactics" to con people out of cash amid a rise in scams, Barclays bank says. The tricks include ...

  5. If you’ve been targeted, even if you’re not a victim of it, report the scam to Action Fraud on 0300 123 2040, use the Action Fraud online reporting tool and the FCA Scam Smart In Scotland, you should report the scam to Police Scotland on 101 or Advice Direct Scotland on 0808 800 9060. Beware of follow-up scams.

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  7. Jan 20, 2023 · The scam Fraudsters create a credible fake story to target victims, such as being a bank staff member, an investment expert, a seller of goods or a romantic interest. Scammers use imitation to appear more believable. Tactics include spoofing phone numbers or using fake reviews to create credible online ads. Scammers build a relationship with ...

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