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1. • • The ongoing scholarly interest in Internet memes reflects a prevalent perception that they actually matter. Rather than being simply the whimsical creations of bored teenagers, they are modes of expression that hold significant economic, social, and political power.
     academic.oup.com/book/35088/chapter/299127732

     2 Internet Memes and the Twofold Articulation of Values

2. People also ask

   How can memes help qualitative research?

   • Memes can help qualitative research relationships by building rapport between the researcher and participant (s). Memes can also be a useful tool to amplify and support remote qualitative data collection. Additionally, memes can provide a more approachable, creative, and fun experience for those involved.

   Do It for the Culture: The Case for Memes in Qualitative Research

   journals.sagepub.com/doi/full/10.1177/16094069211025896

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   Why do people use memes?

   • As a way to express oneself, memes can tap into the emotions, experiences, thoughts, and ideas of people in general, and research participants in particular. Memes can be used for everything from commentary about hostile work environments to reflecting on what life is like during a global pandemic.

   Do It for the Culture: The Case for Memes in Qualitative Research

   journals.sagepub.com/doi/full/10.1177/16094069211025896

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   Why do research outlets use memes?

   • Memes create urgency for research outlets to be places where data representation reflects some of the content one might see on their social media timeline, laptop, or phone; as memes are valid and common forms of expression.

   Do It for the Culture: The Case for Memes in Qualitative Research

   journals.sagepub.com/doi/full/10.1177/16094069211025896

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   What is a meme in research?

   • a meme, the researcher can then ask a series of questions. This could include prepared questions to follow-up as well. Such meme? What significance does this have?

   Do It for the Culture: The Case for Memes in Qualitative Research

   www.researchgate.net/publication/353188188_Do_It_for_the_Culture_The_Case_for_Memes_in_Qualitative_Research

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   Why do researchers use meme generators?

   • When using thi s to one or more online meme generators. This is to ensure their assumptions are not made about their familiarity with memes. their response. is important to be thoughtful about research aims. For example, approaches. In considering whether to incorporate memes, the memes are as a vehicle for answers to the research inquiry.

   Do It for the Culture: The Case for Memes in Qualitative Research

   www.researchgate.net/publication/353188188_Do_It_for_the_Culture_The_Case_for_Memes_in_Qualitative_Research

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   How can memes be used in data collection?

   • Another way memes can be used in data collection is to have participants provide a meme as their response to a question. Specifically, the researcher would give participants an explanation and examples of memes and have participants create their own (or alter an existing meme).

   Do It for the Culture: The Case for Memes in Qualitative Research

   journals.sagepub.com/doi/full/10.1177/16094069211025896

   See all results for this question

3. journals.sagepub.com › doi › fullDo It for the Culture: The Case for Memes in Qualitative Research

   journals.sagepub.com › doi › full

   Jul 11, 2021 · Memes can accomplish much in service to a qualitative research project and its study aims. Memes tap into people’s everyday expressions and mimic their speech while also functioning as and reflecting culture. Memes can help qualitative research relationships by building rapport between the researcher and participant(s).

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4. www.bbc.com › future › articleThe surprising power of internet memes - BBC

   www.bbc.com › future › article

   Researchers at Facebook showed in a study in 2014 just how widely memes posted on the social media site can spread and evolve. In one example, they found 121,605 different variants of one...

5. journals.sagepub.com › doi › absDo It for the Culture: The Case for Memes in Qualitative Research

   journals.sagepub.com › doi › abs

   Jul 11, 2021 · The author asserts that memes are significant to current and future qualitative research. In particular, the text establishes memes as: (a) part of everyday communication, expression, and explanation, thus useful in qualitative research; (b) valuable cultural units and symbols; (c) forms of rapport building and cultivating relational research ...

   • Author: Constance Iloh

   • Publish Year: 2021

6. academic.oup.com › jcmc › articleMemes in a Digital World: Reconciling with a Conceptual ...

   academic.oup.com › jcmc › article

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   Apr 1, 2013 · Until the twenty-first century, mass communication researchers felt comfortable overlooking memes. As units that propagate gradually through interpersonal contact, they were considered unsuitable for exploring content that is transmitted simultaneously from a single institutional source to the masses.

   • Author: Limor Shifman

   • Publish Year: 2013

7. journals.sagepub.com › doi › fullThus spoke the internet: Social media sociologists and the ...

   journals.sagepub.com › doi › full

   Aug 9, 2020 · Tracking and understanding the spread of the virus is unequivocally linked to the diffusion of information and ideas in complex social systems (Mønsted et al., 2017), with one of its most powerful forms being memes. This is where the social sciences (should) come in.

   • Author: Melissa Meyer

   • Publish Year: 2021

8. www.researchgate.net › publication › 353188188_Do_ItDo It for the Culture: The Case for Memes in Qualitative Research

   www.researchgate.net › publication › 353188188_Do_It

   Jul 11, 2021 · In particular, the text establishes memes as: (a) part of everyday communication, expression, and explanation, thus useful in qualitative research; (b) valuable cultural units and symbols; (c)...

9. www.tandfonline.com › doi › fullMethodological and epistemological challenges in meme ...

   www.tandfonline.com › doi › full

   Jun 9, 2024 · Digital ethnography in meme research seeks to make one-to-one contact with the people who make and share memes. This method results in small data with rich contextual information (Bjerre-Nielsen & Glavind, Citation 2022), which can sometimes evade computational methodologies.