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  2. blog.hubspot.com › marketing › why-people-visit-youtubeWhy People Visit YouTube & How to Engage Them [New Data]

    Jun 14, 2021 · So, why do people visit YouTube? Let's dive into the three most popular motives. 1. To watch videos that entertain me. When we asked consumers why they visited the world's second-largest platform, a whopping 65% of them said they did so for pure entertainment.

    • Pamela Bump

  3. www.huffingtonpost.co.uk › chloe-kenyon › youtubeHow YouTube Has Changed the Entertainment Industry

    Mar 3, 2016 · YouTube now has over a billion users, with people watching hundreds of millions of hours of videos on the site every day.

    • Chloe Kenyon

  4. www.oberlo.com › blog › youtube-statistics10 YouTube Statistics That You Need to Know in 2023 - Oberlo

    Jul 20, 2023 · Here’s a summary of the YouTube statistics you need to know in 2023: YouTube has 2.5 billion users worldwide. 82% of US adults use YouTube. YouTube viewers watch over a billion hours of video on the platform every day and generate billions of views.

    • Maryam Mohsin
    • Why do people watch YouTube?1
    • Why do people watch YouTube?2
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  6. blog.youtube › culture-and-trends › how-viewersCo-creating culture: How viewers influence the content they love

    Sep 5, 2023 · Our latest research in partnership with research agencies, MTM and The Behavioural Architects, 'Why We Watch', shows that these needs have remained pretty consistent. Yet the contemporary video landscape feels undeniably different. Why is that? A profound power shift towards viewer agency.

  7. thesocialshepherd.com › blog › youtube-statistics23 Essential YouTube Statistics You Need to Know in 2024

    Apr 23, 2024 · There are numerous ways you can watch YouTube videos: desktop, mobile, and even on your smart TV. All are great options, but 40.9% of watch time is done on mobile devices. That’s likely because it’s easy for people to watch on their phones when they’re on the go.

  8. blog.hubspot.com › marketing › youtube-demographicsYouTube Demographics & Data to Know in 2023 [+ Generational ...

    Apr 25, 2023 · 56.66% of YouTube's audience are millennials or Gen Z. To break it down further, 30.19% are the ages of 25-34, and 26.47% are the ages 18-24. 82% of Gen Z say they’ve used YouTube to watch content that will make them feel nostalgic. 83% of Gen Z have used YouTube to watch soothing content that helps them relax.

  9. www.pewresearch.org › short-reads › 2019/12/0410 facts about Americans and YouTube | Pew Research Center

    Dec 4, 2019 · YouTube is one of the most popular online platforms in the United States. The video-sharing site serves as a forum for entertainers, commentators, businesses and others, and Americans use it in a variety of ways, from getting the news to learning new skills.

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