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1. • • For Ryanair’s TikTok presence, the key element that makes the airline stand out is its ability to turn jokes and criticisms of low-cost airlines into comedic content. Ryanair owns up to the fact that it doesn’t offer luxury service and isn’t as comfortable as pricier airlines.
     www.chatdesk.com/tiktok-campaigns-and-case-studies/ryanair-tiktok

     Ryanair TikTok Case Study - Chatdesk

2. People also ask

   Why do people like Ryanair on TikTok?

   • While most big name brands keep their messaging impartial and professional, Lily says that Ryanair won people over with their down to earth humour. "People loved it. I think seeing a big brand like Ryanair on TikTok and then using humour and joking around - people love to see a funny side to a brand."

   Meet the woman behind Ryanair's hilarious TikTok account - RTÉ

   www.rte.ie/lifestyle/living/2022/1103/1333010-meet-the-woman-behind-ryanairs-hilarious-tiktok-account/

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   How many followers does Ryanair have on TikTok?

   • On TikTok, Ryanair has an impressive 1.5 million followers, 64 times more than their close competitor Easyjet’s following of 23.4 thousand (as of February 2022). The combination of up-to-date trends and original brand content has proved a successful, clever marketing tool in building brand awareness through its personailty.

   Ryanair flying up the ranks of social media fame

   medium.com/digital-society/ryanair-flying-up-the-ranks-of-social-media-fame-ca8a5f4b5933

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   Is Ryanair a TikTok royalty?

   • It has been said that Ryanair have become TikTok royalty. Taking the corporate voice out of publicity makes their brand more approachable. Following trends and memes makes the public see the business as real people rather than just a money making organisation. Socials are aiding a positive reputation from increased customer engagement.

   Ryanair flying up the ranks of social media fame

   medium.com/digital-society/ryanair-flying-up-the-ranks-of-social-media-fame-ca8a5f4b5933

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   Does Ryanair have a seat number on TikTok?

   • And there were more than a few references to 11A - the notoriously unpopular airline seat number with its own meme. If you've seen any Ryanair TikToks, you won't be surprised to learn that the team was given a lot of freedom to post what they like.

   Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.co.uk/news/newsbeat-67333386

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   Which travel brands are joining TikTok?

   • Travel brands like Ryanair, British Airways, Hilton, Expedia and Booking.com have joined Tiktok in a bid to ride the ‘Traveltok’ trend. (Getty Images) It’s highly likely that someone you know has been to Montenegro, Albania or Slovenia in the past year. This is no coincidence.

   Traveltok takes off: Why Hilton, Ryanair, Expedia and British Airways are …

   www.cityam.com/traveltok-takes-off-why-hilton-ryanair-expedia-and-british-airways-are-flocking-to-tiktok/

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   Can TikTok attract new customers?

   • Recent arrivals like QEEQ Car Rental and Booking.com are tapping into Tiktok’s potential to attract new customers. Ryanair, for instance, has gained 2.4m followers by using the platform to poke fun at its own services and even its customers, making it the most-followed major airline on Tiktok.

   Traveltok takes off: Why Hilton, Ryanair, Expedia and British Airways are …

   www.cityam.com/traveltok-takes-off-why-hilton-ryanair-expedia-and-british-airways-are-flocking-to-tiktok/

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3. www.bbc.co.uk › news › newsbeat-67333386Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.co.uk › news › newsbeat-67333386

   Nov 11, 2023 · By Riyah Collins. BBC Newsbeat. If the best things in life are free, you won't find many of them on a Ryanair flight - and its social media accounts aren't shy to say so. On TikTok, Insta and X,...

4. www.bbc.com › news › newsbeat-67333386Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.com › news › newsbeat-67333386

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   Nov 11, 2023 · BBC Newsbeat. 11 November 2023. If the best things in life are free, you won't find many of them on a Ryanair flight - and its social media accounts aren't shy to say so. On TikTok, Insta and X,...

5. www.thevalueengineers.com › up-up-and-away-tiktokUp, Up, and Away: TikTok, Brand Voice & the Rise of Ryanair

   www.thevalueengineers.com › up-up-and-away-tiktok

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   Jul 20, 2023 · The core of Ryanair’s TikTok strategy has been a commitment to funny, self-deprecating posts combined with expert navigation of viral trends. Whilst the former makes the brand feel down-to-earth and genuine to the consumer, the latter provides a baseline for high engagement on the platform.

6. medium.com › digital-society › ryanair-flying-up-theRyanair flying up the ranks of social media fame | by Ella ...

   medium.com › digital-society › ryanair-flying-up-the

   Feb 25, 2022 · On TikTok, Ryanair has an impressive 1.5 million followers, 64 times more than their close competitor Easyjet’s following of 23.4 thousand(as of February 2022). The combination of up-to-date ...

7. www.rte.ie › lifestyle › livingMeet the woman behind Ryanair's hilarious TikTok account - RTÉ

   www.rte.ie › lifestyle › living

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   Nov 3, 2022 · Lily Rafferty is one of TikTok's most famous content creators thanks to her viral-worthy videos on Ryanair's account. She joined Ryan Tubridy on RTÉ Radio 1 to discuss her time online and...

8. www.cityam.com › traveltok-takes-off-why-hiltonTraveltok takes off: Why Hilton, Ryanair, Expedia and British ...

   www.cityam.com › traveltok-takes-off-why-hilton

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   Aug 16, 2024 · Travel brands like Ryanair, British Airways, Hilton, Expedia and Booking.com have joined Tiktok in a bid to ride the ‘Traveltok’ trend. (Getty Images) It’s highly likely that someone you know...

9. simpliflying.com › blog › how-ryanair-gets-tiktok-rightHow Ryanair gets TikTok right - SimpliFlying - Making ...

   simpliflying.com › blog › how-ryanair-gets-tiktok-right

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   Apr 27, 2022 · This year should see it becoming the third biggest social network behind Facebook and (Meta owned) Instagram. As a result, many airlines have started thinking about how they can leverage TikTok, with the airline furthest ahead being European LCC Ryanair.