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      • Pew Research Center surveys conducted in the fall of 2018 (more than a year before the coronavirus outbreak) among Americans ages 13 and older found that, similar to Millennials, Gen Zers are progressive and pro-government, most see the country’s growing racial and ethnic diversity as a good thing, and they’re less likely than older generations to see the United States as superior to other nations. 1
      www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far/
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  2. Jan 3, 2022 · Generation Z – also known as Gen Z, iGen or postmillennial – are a highly collaborative cohort that cares deeply about others and have a pragmatic attitude about how to address a set of inherited issues like climate change, according to research by Roberta Katz, a senior research scholar at Stanford’s Center for Advanced Study in the Behavioral ...

  3. May 14, 2020 · Members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet. They are also digital natives who have little or no memory of the world as it existed before smartphones.

  4. Jun 14, 2022 · Having observed older workers experience burnout, time poverty and economic insecurity at the grindstone, they’re demanding more from workplaces: bigger pay cheques, more time off, the...

    • Ali Francis
  5. Feb 23, 2022 · Evidence shows newer generations do, indeed, measure highly on traits that their older counterparts might consider as a sign of weakness.

  6. Aug 21, 2024 · People think Generation Z, born between 1997 and 2012 and raised on tech, doesn't read, dislikes emails and is addicted to social media. Is that how they really are?

  7. Mar 18, 2022 · Generation Z cares more about sustainable buying decisions than brand names, a new survey shows. This first generation of “digital natives” is inspiring other age groups to act more sustainably.

  8. Nov 8, 2019 · Gen Zers are driven by ambition. More than half of American teens see personal success as the most important thing in life – 10% higher than Millennials. Young people also see hard work as the route to achieving that success: 69% of teens believe that becoming successful has little or nothing to do with luck.

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