9.0/10 (13512 reviews)
freelancer.com has been visited by 10K+ users in the past month
Pick Your Freelancer, See Their Portfolios and Reviews. Post a Job & Get Quotes in Minutes. Better Workers. Better Work. For Every Business From Startups to Enterprise
Freelancer is favored by companies in need of good work - Business.com
- Our Team is Here to Help
Let Our Recruiters Find The
Perfect Freelancer For Your Project
- How Freelancer Works
Post Your Project, Choose a
Freelancer, Get Your Job Done!
- Outsource Anything
Need Something Done? Hire a
Professional in Any Field, Today.
- Get The Perfect Design
Start a Contest Today - 100s of
Entries, Only Pay for the Best!
- Our Team is Here to Help
Search results
People also ask
Why is a logo important for a business?
What is logo psychology & why is it important?
What makes a successful logo design?
What is a logo & how does it work?
Why do you love a logo?
What does a logo color say about a brand?
- It Grabs Attention. Attention spans are short these days – especially consumers’. As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.
- It Makes a Strong First Impression. You have one chance to get this right. A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business.
- It's the Foundation of Your Brand Identity. Successful branding is about telling a story that will influence customers’ emotions – plain and simple. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.
- It's Memorable. Your logo leads the horse (your audience) to water (your company). Logos are a point of identification; they’re the symbol that customers use to recognize your brand.
- What’s The Purpose of A Logo?
- Why Do Logos Matter to The World?
- Free eBook: Logo Design Tips from The Pro’s
The primary role of a logo is to identify…Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it. Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo wil...
They are the face of a business, product or service
When you picture a business in your mind, you often immediately picture the logo, be it the golden arches of a famous fast food company, or the apple with the bite out of it representing one of my favourite technology brands. Likewise, when you see a logo you’re familiar with, as you did with the Nike and Apple logos above, you’ll immediately associate it with your memories, experiences, and interactions with the brand.
Establish Instant Brand Recognition
A well-designed logo will be memorable, helping customers to remember the brand. Shapes and colours are easier for the human brain to process and memorise than words are. This means that if the identity is unique in the marketplace it’s easy to find and identify the company once again to purchase its services, and to recommend to friends.
Logo design influences our decisions
From our very first day we build up a visual library in our mind and begin to associate fonts, shapes and colours with specific emotions and objects. By simply looking at a logo, like it or not we will immediately make judgements, and perceive a business, product or service in a certain way. If we think a company looks too expensive, too corporate, too fun, or too radical we will avoid it. Likewise, if the logo (and the associated brand identity) looks like the type of company, products or se...
Grab this free eBook I created packed full of expert logo design tips and advice from some of the worlds greatest logo designers, including Aaron Draplin, Michael Bierut, David Airey, Von Glitschka, Jacob Cass & many more! Download the free logo design tips eBook here. Enjoyed this article? Share on social!
Logos are designed to instantly set your company apart from other businesses, and ensure your customers recognize you. An important part of your company’s identification, your logos are the symbols that tell users what they need to know about your business.
Nov 30, 2018 · The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of...
Jun 25, 2024 · Jun 25 12 min read. When done right, a logo serves as the face of your business and helps your audience recognize who you are and what you stand for. Here, we will explore in depth what is a logo, and the importance of creating a logo that represents your brand's personality.
- A logo is a symbol comprised of words, images and colors to identify a brand or product. Specific types of logos come in all different shapes and s...
- While a logo’s main function is to help identify, it actually does much more. Let’s take a closer look at what a logo can do for your business or p...
- When deciding how to design a logo, there are a few components that should come together to create your unique style. Color Choosing your logo colo...
- Websites: As part of brand recognition, having your logo on your site helps to identify your company and develop consistency with your web presence...
- A good logo is one that is simple, memorable, versatile, appropriate and distinctive. Here are some additional tips for creating a good logo: Use n...
- A logo is a visual mark that represents a company or brand. It's often the first thing customers see and remember about a brand. A logo can be a si...
Jan 3, 2024 · Why a logo is important isn’t just a question; it’s a gateway to understanding the soul of branding. Think of it as the face of a brand, the first thing people notice and remember. In this dive into the world of visual branding, we’ll unravel the significance of logos.
In this article, we’ll take a look at how big-name brands use color in their logos, dive into the patterns revealed by popular logo choices and take a closer look at the big businesses that think outside the square. One reason people create logos in the first place is that visual recall is a powerful thing.
