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1. • • Early releases and teasers help broaden a brand's exposure, garnering even more buzz for a company. Experts say the strategy is getting people to talk about a brand's commercial before the game in order to generate some early interest online, rather than risk getting eclipsed by a more viral-worthy spot on game day.
     Reference:

     Super Bowl ads 2024: See Jennifer Aniston, Jason Momoa and ...

2. People also ask

   Will Uber Eats' Super Bowl ad be a big game commercial?

   • A teaser that dropped at the end of January featuring a self-deprecating David and Victoria Beckham made sure that Uber Eats’ star-studded Super Bowl ad would be this year’s most-anticipated Big Game commercial.

   The story behind Uber Eats’ unforgettable Super Bowl spot

   www.thedrum.com/news/2024/02/09/the-story-behind-uber-eats-unforgettable-super-bowl-spot

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   How much does a Super Bowl commercial cost?

   • If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers. Big advertisers release their ads online early in the hope of capitalizing on buzz as the game approaches. The estimated going rate for a 30-second spot this year is $7 Million.

   Here's what you can expect from the Super Bowl commercials | AP News

   apnews.com/article/super-bowl-2024-commercials-preview-025d653b2abf0ceadc7e9c7850c0383a

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   Should you watch Super Bowl commercials before the big game?

   • Many Super Bowl commercials have already been released. Here’s what we know heading into this year’s big game. If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers.

   Here's what you can expect from the Super Bowl commercials | AP News

   apnews.com/article/super-bowl-2024-commercials-preview-025d653b2abf0ceadc7e9c7850c0383a

   See all results for this question

   Is a Super Bowl ad'serious' out?

   • “Serious is out,” said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. “Marketers have figured out entertainment, enjoyment and escapism is the name of the ad game.” Many Super Bowl commercials have already been released. Here’s what we know heading into this year’s big game.

   Here's what you can expect from the Super Bowl commercials | AP News

   apnews.com/article/super-bowl-2024-commercials-preview-025d653b2abf0ceadc7e9c7850c0383a

   See all results for this question

   Are big name advertisers pulling out all the stops on Super Bowl Sunday?

   • (Google via AP) NEW YORK (AP) — Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going for laughs as they seek to win over viewers during game breaks.

   Here's what you can expect from the Super Bowl commercials | AP News

   apnews.com/article/super-bowl-2024-commercials-preview-025d653b2abf0ceadc7e9c7850c0383a

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   Are Super Bowl advertisers doubling down on fantasy or light humor?

   • Almost as an escape from the divisive U.S. presidential election and conflicts deepening around the world, most Super Bowl advertisers appear to be doubling down on flights of fantasy or light humor, often with a dose of nostalgia and a lot of mini-reunions of TV characters.

   Here's what you can expect from the Super Bowl commercials | AP News

   apnews.com/article/super-bowl-2024-commercials-preview-025d653b2abf0ceadc7e9c7850c0383a

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3. www.fastcompany.com › 90455872 › why-super-bowl-adWhy Super Bowl ad teasers have become as important as the ...

   www.fastcompany.com › 90455872 › why-super-bowl-ad

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   Jan 25, 2020 · Brands now view the Super Bowl spot as a foundation for a broader advertising strategy, utilizing social media and supplementary TV leading up to and after the game. The Super Bowl, then, has...

4. www.marketingbrew.com › stories › 2024/02/07Super Bowl advertisers will not stop teasing us. Here’s why

   www.marketingbrew.com › stories › 2024/02/07

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   Feb 7, 2024 · If you haven’t dropped a teaser video yet, are you even advertising in the Super Bowl? Brands that release videos hyping up their ads ahead of the game are taking part in a trend that’s been in the making for about a decade, according to Rick Suter, a senior content strategist at Gannett and editor of USA Today’s Ad Meter , which has ...

   • Author: Alyssa Meyers

5. www.adweek.com › brand-marketing › super-bowl-58-adSuper Bowl Commercials 2024 [Complete List of SB 58 Ads] - Adweek

   www.adweek.com › brand-marketing › super-bowl-58-ad

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   By Jameson Fleming. Super Bowl 58 (or Super Bowl LVIII for the Roman numeral traditionalists) is virtually sold out to advertisers, according to CBS, the network airing the game. We’re...

6. Videos

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     These Are The Top 5 Super Bowl Ad Teasers So Far | Fast Company

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7. www.thedrum.com › news › 2024/02/09The story behind Uber Eats’ unforgettable Super Bowl spot

   www.thedrum.com › news › 2024/02/09

   • Cached

   Feb 9, 2024 · A teaser that dropped at the end of January featuring a self-deprecating David and Victoria Beckham made sure that Uber Eats’ star-studded Super Bowl ad would be this year’s...

   • Author: Amy Houston

8. www.forbes.com › sites › willburnsSuper Bowl Teaser Ads Are Only As Powerful As The Tension ...

   www.forbes.com › sites › willburns

   • Cached

   Jan 29, 2019 · It's the week of the Super Bowl Teaser, where we see partial thoughts, unfinished epic moments and mini-cliffhangers promising to resolve themselves within an advertising pod on the Super Bowl.

9. www.fastcompany.com › 90844618How Super Bowl ad teasers manipulate you—in the best possible ...

   www.fastcompany.com › 90844618

   • Cached

   Feb 5, 2023 · Wunderman Thompson North America’s chief creative officer Tom Murphy says that Super Bowl ad teasers started out being more of an afterthought, and are now highly strategic.

10. apnews.com › article › super-bowl-2024-commercialsHere's what you can expect from the Super Bowl commercials ...

    apnews.com › article › super-bowl-2024-commercials

    • Cached

    Feb 9, 2024 · If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers. Big advertisers release their ads online early in the hope of capitalizing on buzz as the game approaches.