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Dec 16, 2022 · Gina Drosos of Signet Jewelers led Kay, Jared, Zales into e-commerce and cleaned up a toxic management culture. Can she tame inflation, too?
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While its core business was tied up in its jewelry business, the company started venturing into the first synthetic diamonds—at that time conceived to replace natural diamonds—and frightened retail diamond jewelry traders. This development prompted Zale to diversify its product base.
Not a fan of Kay and Zales except for the very occasional and specific gift idea. But some of the other chain jewelers aren't as bad on quality, and the ability to get a low cost and very useful warranty with certain items is nice.
Jun 28, 2023 · J ewelers sent out an alarm earlier this month that people are not buying engagement rings. Sales at Signet, the U.S. jewelry giant that owns Zales, Kay, Jared, and Diamonds Direct, were down...
Despite this apparent emphasis on diamonds, Zales only sell pre-set rings and do not offer loose diamonds. You can shop by shape, setting type and metal type but there are no options to filter by diamond quality – an instant red flag for any brand who claims a commitment to diamonds.
Mar 1, 1999 · A recessionary slowdown in jewelry sales plus the enormous debt the new owners incurred buying Zale and Gordon’s created financial distress. To cope, the company decentralized and downsized, closing hundreds of stores.
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May 24, 2024 · For Zales, this year is all about moving away from the notion that customers only want to shop the brand for engagement bands and wedding rings. To do this, the brand is implementing a handful of marketing strategies to increase brand awareness.
