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Oct 5, 2018 · Interviews and focus groups remain the most common qualitative methods of data collection. Suggests the advent of digital technologies has transformed how qualitative research can now...
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The purpose of conducting a focus group is not to expand the number of people one interviews: the focus group is a different entity entirely. The focus is on the group and its interactions and evaluations rather than on the individuals in that group.
Feb 13, 2017 · Qualitative researchers often have to decide whether to collect data using focus groups or individual interviews. We systematically compare these two methods on their ability to generate two types of information: unique items in a brainstorming task and personally sensitive disclosures.
- Greg Guest, Emily Namey, Jamilah Taylor, Natalie Eley, Kevin McKenna
- 2017
Mar 12, 2023 · The primary purpose of a focus group interview is to gather qualitative insights from people with specific knowledge of a particular topic or product. Other purposes of focus groups include: Identifying how people use products. Testing new ideas. Understanding customer needs
Our analysis of interviews with focus group moderators yielded considerable insights into methodological aspects of conducting focus groups in health research. Our first research question related to characteristics of the target groups that should be considered during the recruitment process.
Sep 17, 2019 · Focus group discussions represent a useful way to bring people together to generate new insights and ideas about a research topic. The advantages of using focus groups include the potential to gain a rapid insight into how a topic is viewed and discussed from complementary or contrasting perspectives.
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Jul 29, 1995 · Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.
