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Mar 25, 2023 · 1987: The Philippine government launched the "Philippines: More than the Usual" tourism campaign, which aimed to promote the country's unique culture and natural attractions to international tourists.
Dec 13, 2023 · The “Philippines: More Than the Usual” campaign, introduced in the mid-1980s, sought to highlight the country’s cultural heritage, adventure tourism opportunities, and unique experiences beyond the typical beach destinations.
1 day ago · The roots of tourism here stretch back to the Spanish colonial period when explorers and traders first arrived. Over time, the Philippines became a popular stop for those seeking adventure and new experiences. The 20th century saw a boom in visitors, especially after World War II, as infrastructure improved and the world became more connected.
Apr 30, 2020 · The people behind “It’s More Fun in the Philippines” tell the inside story of the campaign that changed Philippine tourism forever – and the man who was the driving force behind all of it.
Jul 28, 2019 · What started out as a thousand-dollar launch event resulted in an explosion of free content that would have cost DOT/TPB millions to create and disseminate. And the campaign spread like...
Feb 21, 2017 · The first campaign launched by the DOT was in 1994 with the slogan “Fiesta Island Philippines!” The sector that gave tourism the biggest boost in the 1990s was local civil aviation. It was then that budget airlines were introduced and more provincial airports were opened to international flights.
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Aug 26, 2020 · This study aims to examine the underlying statements with regard to strategic directions and action programmes on tourism found in the state-of-the-nation address (SONA) speeches of six Philippine presidents – from 1987 to 2019.
