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Oct 5, 2018 · Key Points. Highlights that qualitative research is used increasingly in dentistry. Interviews and focus groups remain the most common qualitative methods of data collection. Suggests the advent...
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Focus groups are a particular and special form of interviewing in which the interview asks focused questions of a group of persons, optimally between five and eight. This group can be close friends, family members, or complete strangers. They can have a lot in common or nothing in common.
Dec 3, 2013 · In this article, we argue that making focus group design choices explicitly in relation to the type of evidence required would enhance the empirical value and rigor associated with focus group utilization.
- Katherine E. Ryan, Tysza Gandha, Michael J. Culbertson, Crystal Carlson
- 2014
Oct 30, 2020 · Participant interaction, or the social aspect of focus group discussions, can be a particularly important advantage when conducting research with vulnerable and underserved population segments.
Feb 13, 2017 · We found that several types of sensitive and personal disclosures were more likely in a focus group setting, and that some sensitive themes only occurred in the focus group context. No sensitive themes emerged exclusively, or more often in, an individual interview context.
- Greg Guest, Emily Namey, Jamilah Taylor, Natalie Eley, Kevin McKenna
- 2017
Dec 22, 2023 · A focus group is a qualitative research method that involves facilitating a small group discussion with participants who share common characteristics or experiences that are relevant to the research topic. The goal is to gain insights through group conversation and observation of dynamics.
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From the early 1980s, focus group work continued to flourish but the interest in “the group” proliferated, especially in “audience” or “reception” research studies. The primary goal of these studies was to understand the complexities involved in how people understood and interpreted media texts.
