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1. • Attract more customers with added value

     • A double feature refers to the screening of two films back-to-back, traditionally in a single admission at a movie theater. Originating during the Depression era as a way to attract more customers with added value, this concept became highly popular by offering audiences two films for the price of one.
     filmlifestyle.com/what-is-a-double-feature/

     What Is a Double Feature in Film: A Throwback to Cinema’s ...

2. People also ask

   Why do movies have a double feature?

   • A mainstay of moviegoing from the early 1930s into the early 1980s — more or less when the VCR became popular — the double feature was instituted during the Great Depression by theater owners who used giveaway kitchenware and other gimmicks to bolster declining audiences.

   In Praise of the Double Feature - The New York Times

   www.nytimes.com/2016/08/17/movies/double-feature-movies-in-a-film-forum-retrospective.html

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   What is a double feature?

   • A double feature refers to the screening of two films back-to-back, traditionally in a single admission at a movie theater. Originating during the Depression era as a way to attract more customers with added value, this concept became highly popular by offering audiences two films for the price of one.

   What Is a Double Feature in Film: A Throwback to Cinema's Golden Age

   filmlifestyle.com/what-is-a-double-feature/

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   Where is a double feature filmed?

   • The Astor Theatre in St. Kilda, Melbourne, Australia, established in 1936, continues the tradition of the double feature to this day. Many repertory houses continue to show two films, usually related in some way, back to back.

   Double feature - Wikipedia

   en.wikipedia.org/wiki/Double_feature

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   What is Russian cinema & its double features in 2022?

   • In 2022, Russian cinema launched double features with American and Russian movies. The first film is a Hollywood blockbuster, it designated as "free pre-feature service". The second film, designated as main feature, is Russian patriotic propaganda movie or short film (tickets are sold for it).

   Double feature - Wikipedia

   en.wikipedia.org/wiki/Double_feature

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   What was a double bill in the 1930s?

   • In the typical 1930s double bill, the screening began with a variety program consisting of trailers, a newsreel, a cartoon and/or a short film preceding a low-budget second feature (the B movie ), followed by a short interlude. Lastly, the high-budget main feature (the A movie) ran.

   Double feature - Wikipedia

   en.wikipedia.org/wiki/Double_feature

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   What is a double bill?

   • The double bill was sold on a percentage basis and each feature was given equal billing in newspaper advertisements and promotional materials. Since the trailers and advertising promoted the two titles, exhibitors were discouraged from separating the features in the package.

   Double feature - Wikipedia

   en.wikipedia.org/wiki/Double_feature

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3. en.wikipedia.org › wiki › Double_featureDouble feature - Wikipedia

   en.wikipedia.org › wiki › Double_feature

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   The double feature is a motion picture industry phenomenon in which theatres would exhibit two films for the price of one, supplanting an earlier format in which the presentation of one feature film would be followed by various short subject reels.

4. Videos

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     Double Feature DVD Opening #2

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     Double Feature DVD Opening #2

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     Starting a Double Feature by watching movies on DVD/Blu Ray

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5. www.womansworld.com › entertainment › moviesDouble Features: Remembering the Classics From Our Youth ...

   www.womansworld.com › entertainment › movies

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   Apr 22, 2024 · We round up our look at movie double features with this one: After the massive success of the R-rated Saturday Night Fever, Paramount had the…uh, brilliant idea of cutting out the naughty bits and making it PG.

6. www.ft.com › content › ede395e9-c3cc-432a-8046-53288Double Feature — John Logan’s drama explores power and art in ...

   www.ft.com › content › ede395e9-c3cc-432a-8046-53288

   Feb 28, 2024 · For movie buffs — and anyone looking to escape domestic chores — the “double feature” was a godsend in cinema programming. Patrons could watch two back-to-back feature films for the price...

7. www.britannica.com › art › double-featureDouble feature | theatrical attraction | Britannica

   www.britannica.com › art › double-feature

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   The double feature, an attraction introduced in the early 1930s to counter the Depression-era box-office slump, was the standard form of exhibition for about 15 years. The larger studios were, for the most part, not interested in producing B movies for double bills, because, unlike the… Read More

8. www.nytimes.com › 2016/08/17 › moviesIn Praise of the Double Feature - The New York Times

   www.nytimes.com › 2016/08/17 › movies

   Aug 16, 2016 · A mainstay of moviegoing from the early 1930s into the early 1980s — more or less when the VCR became popular — the double feature was instituted during the Great Depression by theater owners...

9. tvtropes.org › pmwiki › pmwikiDouble Feature - TV Tropes

   tvtropes.org › pmwiki › pmwiki

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   The traditional double feature format began to fade with the Fall of the Studio System, which ended the practice of studios owning theater chains and directly booking their films.