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  1. But Steve Jobs didn’t turn Apple around by himself. Many talented and dedicated people played key roles, and that turnaround first began with an advertising campaign called “Think different.”

  2. Oct 19, 2015 · We examine the ending of the new Steve Jobs movie, and what it suggests about Apple, the iPod, and the blurring of facts.

  3. Sep 28, 2017 · Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.” He went on to say… I think you had to really think differently when you bought a Mac.

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  4. Oct 5, 2012 · Those words -- think different -- became the mantra, as well as the company's advertising slogan, that drove Apple to develop breakthrough products that would dominate their...

    • CBS News
  5. Aug 16, 2013 · The script for Jobs, the new movie starring Ashton Kutcher as the visionary Apple co-founder, is heavy with quotes that reflect Jobs’ business philosophy and approach to life. I've...

  6. Oct 5, 2011 · Here are seven ways Jobs taught us to "think different:" Think big: The world needs visionaries who want to make it a better place. Steve Jobs didn't set out to build a better word processor or a...

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  8. Oct 13, 2015 · And while some of the specifics have definitely been reordered, condensed, or fabricated, a lot of the movie is very much in line with the truth conveyed by Walter Isaacson in his book Steve...

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