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The company announced on 16 December 2019 that it would change its name from Sports Direct International plc to Frasers Group plc effective from 17 December 2019. [46] It was announced in September 2021 that Michael Murray was to be the incoming CEO of Frasers Group, taking over Ashley's role, in May 2022.
Nov 25, 2019 · Sports Direct International, the retail business founded by tycoon Mike Ashley, has announced a plan to rebrand as Frasers Group. The FTSE 250 company has tabled a shareholder vote to change...
Sports Direct became the new branding by 2008, firmly settling on the high street as a big retailer selling all things sport. Over 10 years later, in 2019, another rebrand took place, Frasers Group plc , which introduced the company’s threemain pillars: sport, premium and luxury.
About us. Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. As the business evolved, 2019 saw the rebrand of Sports Direct International to Frasers Group plc; a reflection of the Groups growth and change in market identity.
Nov 25, 2019 · Billionaire retail tycoon Mike Ashley is to change the name of Sports Direct to Frasers Group next month as he seeks to shed the company’s bargain basement reputation and image. Although...
Nov 25, 2019 · Sports Direct was founded by Mike Ashley in 1982. Why you can trust Sky News. Sports Direct International, the retail firm founded and run by Mike Ashley, has tabled a shareholder vote to change to its name. The FTSE 250 company said it planned to be known as Frasers Group from next month.
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Nov 25, 2019 · Britain's Sports Direct International, the sporting goods retailer founded and controlled by Mike Ashley, is to rebrand as Frasers Group, it said on Monday. Sports Direct said the rebranding, which is subject to shareholder approval at a December 16 meeting, is being undertaken "to reflect the changing profile and consumer proposition of the ...
