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Georges Salomon is credited with taking the company and evolving it toward the global outdoor sports brand it is today. The Salomon Group was purchased by Adidas in 1997 and the official name was changed to Adidas-Salomon AG. The purchase also included TaylorMade and Maxfli.
Apr 20, 2021 · This newfound audience is partly due to the rise of ‘Gorpcore’ — a name given to the trend for outdoor-wear, coined by The Cut in 2017 — but it also stems from Salomon launching its Sportstyle...
Feb 1, 2024 · Why did END. / the collaborations team choose to team up with Salomon? “The reason we chose to team up with Salomon is because of the history the brand has with the outdoors, and the fact that the brand is entering into our world of streetwear.
Feb 28, 2022 · Salomon’s growing success among sneaker enthusiasts has spawned in an era where the public has become disenchanted by the perceived lack of fairness around acquiring Nike sneakers, which...
- Matt Welty
Jun 19, 2023 · Founded in 1947 in the French Alps, Salomon started out by making ski equipment and only ventured into skiwear and clothing much later; the brand didn’t start producing footwear until 1992, in the form of hiking shoes.
Aug 28, 2020 · Team Salomon was created to convey Salomon’s passion and love for running outdoors. The Team is made up of professional runners from different countries who train for trail running, skyrunning, ultra or adventure events.
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Feb 23, 2024 · Despite the pristine Salomon footwear you’ll see on the feet of fashionistas from Paris to Tokyo and San Francisco, the brand was born on the mountainside. The French-born company now calls itself a ‘modern mountain sports lifestyle brand’, but started out making metal ski edges that screwed onto wood skis, going on to innovate the first ...
