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1. time.com › 6289787The History Behind the Barbie Movie | TIME

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   Jun 27, 2023 · In 2018, Robbie signed on to star and produce Barbie, and Warner Bros. announced that Greta Gerwig and Noah Baumbach had joined as screenwriters a year later. Here’s the history of how Barbie...

   • Author: Eliana Dockterman

2. en.wikipedia.org › wiki › Robbie_BrennerRobbie Brenner - Wikipedia

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   Robbie Brenner is an American film executive, a partner at The Firm and the president of its film division. As President of Mattel Films, she leads strategy in developing and producing movies based on Mattel’s brands and IP.

3. www.hollywoodreporter.com › movies › movie-newsBarbie Producer Robbie Brenner Named Mattel Films President

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   Sep 27, 2023 · “Robbie joined the company five years ago to bring the vision of Mattel Films to life, collaborating with leading filmmakers to make standout quality movies based on our iconic brands that...

   • Author: Mia Galuppo

4. www.hollywoodreporter.com › movies › movie-featuresMattel’s Robbie Brenner on ‘Barbie’ Box Office Success, New ...

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   Dec 18, 2023 · Mattel’s Robbie Brenner Knows ‘Barbie’ Is a “Unicorn” That May Never Be Topped. She Still Has a Slate to Build. Five years after being tasked with building Mattel Films, THR’s Producer of...

   • Author: Mia Galuppo

5. time.com › 6289864Inside the Barbie Movie: How the Massive Movie Came to Be - TIME

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   Jun 27, 2023 · Barbie’s move to Hollywood is the brainchild of Mattel CEO Ynon Kreiz, who came into the job five years ago with a vision to leverage the company’s intellectual property into a cinematic universe...

   • Author: Eliana Dockterman

6. corporate.mattel.com › news › mattel-promotes-robbieMattel Promotes Robbie Brenner to President of Mattel Films

   corporate.mattel.com › news › mattel-promotes-robbie

   Mattel announced the promotion of Robbie Brenner to President of Mattel Films. She was previously Executive Producer of Mattel Films since 2018.

7. People also ask

   Why did Robbie join Mattel?

   • Ynon Kreiz, Chairman and CEO of Mattel, said: “Robbie joined the company five years ago to bring the vision of Mattel Films to life, collaborating with leading filmmakers to make standout quality movies based on our iconic brands that will resonate in culture and appeal to global audiences.

   Mattel Promotes Robbie Brenner to President of Mattel Films

   corporate.mattel.com/news/mattel-promotes-robbie-brenner-to-president-of-mattel-films

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   Will Mattel make a Barbie movie?

   • Mattel had been toying with the idea of a Barbie movie since 2009. Big stars (Amy Schumer, Anne Hathaway) and prominent directors like Patty Jenkins were rumored to be attached before Robbie met with the company in 2018.

   Inside the Barbie Movie: How the Massive Movie Came to Be - TIME

   time.com/6289864/barbie-time-cover-story/

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   Will there be a Mattel movie?

   • ” After all, this was a decade after fellow toy corporation Hasbro had released its first major Hollywood entry, Transformers, with still no Mattel movie in sight. But some five years on, Mattel Films has released its first feature, Barbie, through Warner Bros.

   Mattel’s Robbie Brenner on ‘Barbie’ Box Office Success, New Film Slate

   www.hollywoodreporter.com/movies/movie-features/mattel-robbie-brenner-barbie-box-office-success-new-film-slate-1235757335/

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   Will Mattel's first movie focus on Barbie?

   • Mattel has since announced 15 movies, including a Rock ‘Em Sock ‘Em film with Vin Diesel, a Hot Wheels movie produced by J.J. Abrams, and even a Barney reboot with Daniel Kaluuya. But Kreiz determined that Mattel’s first cinematic outing should focus on the company’s crown jewel: Barbie.

   The History Behind the Barbie Movie | TIME

   time.com/6289787/barbie-movie-history-mattel/

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   Why did Mattel refuse to put Barbie on the big screen?

   • One of the reasons Mattel resisted putting Barbie on the big screen for so long was that they had worked to establish that Barbie wasn’t just a skinny beach-bound blonde. There are, in fact, 175 different Barbies with different hair, skin tones, body shapes, and abilities.

   The History Behind the Barbie Movie | TIME

   time.com/6289787/barbie-movie-history-mattel/

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   Which live-action movies are being made by Mattel Films?

   • Beyond the Barbie movie, Mattel Films has announced 14 live-action motion pictures in active development with major studio partners including American Girl, Barney, Hot Wheels, Magic 8 Ball, Matchbox, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, and Wishbone.

   Mattel Promotes Robbie Brenner to President of Mattel Films

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8. www.vulture.com › 2023 › 12The Woman Who Rescued Barbie from Development Hell - Vulture

   www.vulture.com › 2023 › 12

   Dec 15, 2023 · Mattel executive Robbie Brenner, head of the toy company’s film division, tells us what it took to save the long-gestating adaptation of ‘Barbie,’ which ended up starring Margot Robbie ...