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Microsoft thought it was so important to lure Japanese developers to the original Xbox (and it was) that it threw around huge amounts of money to cultivate a wave of bespoke, exclusive,...
- James Mielke
Feb 8, 2022 · There'd be a massive backlash if Microsoft acquired a notable Japanese studio. It's just not a good idea. If Microsoft wants more Japanese games, they can partner with companies to ensure support continues.
- Staff Writer
Feb 7, 2022 · The article outlines why a Japanese firm like Sony would be a frontrunner in buying other Japanese companies — and why Microsoft can't simply waltz in and acquire whatever it wants.
- Assistant Editor
Sep 28, 2022 · Acquiring a Japanese publisher could help Microsoft remain competitive in the increasingly consolidated world of video game publishing, but could also lead to concerns from gamers that...
- Contributor
Dec 13, 2023 · Microsoft has a new exec in charge of Japanese gaming partnerships for Xbox. Mena Kato, former PlayStation exec, described in a new interview how Japanese publishers "need" Xbox to grow their...
Dec 13, 2023 · Microsoft's Xbox business is booming thanks to services like Game Pass, but one market it's still trying to succeed in is Japan. After apparently "losing trust" with Japanese studios during the Xbox One era, earlier this year it appointed the former Sony executive Mena Sato Kato as the new director for Japan partnerships. Kato's job is to ...
Dec 14, 2023 · Former PlayStation executive and current Xbox partnership director Mena Kato stated that Japanese game publishers need to partner with Microsoft if they want to grow, as depending solely on Sony’s PlayStation will limit them.
