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1. • • Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were reading the printed catalogue as customers moved to digital alternatives to shop and look for inspirations.
     www.bbc.com/news/world-europe-55220160

     Ikea scraps traditional catalogue after 70 years - BBC

2. People also ask

   Why did IKEA stop printing its catalogue?

   • Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were reading the printed catalogue as customers moved to digital alternatives to shop and look for inspirations.

   Ikea scraps traditional catalogue after 70 years - BBC

   www.bbc.com/news/world-europe-55220160

   See all results for this question

   What happened to IKEA Catalogue?

   • IKEA has become more digital and accessible while embracing new ways to connect with more people. Customer behavior and media consumption have changed, and fewer people read the IKEA Catalogue today than in years past, so Inter IKEA Systems B.V., the worldwide IKEA franchisor, has decided to end the successful career of the IKEA Catalogue.

   After 70 great years, IKEA is turning the page - IKEA Global

   www.ikea.com/global/en/newsroom/retail/after-70-successful-years-ikea-is-turning-the-page-201207/

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   Why is the IKEA catalogue important?

   • The IKEA Catalogue has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication, and it has been an important success factor for IKEA to reach and inspire the many people across the world with home furnishing solutions and products. But times are changing.

   After 70 great years, IKEA is turning the page - IKEA Global

   www.ikea.com/global/en/newsroom/retail/after-70-successful-years-ikea-is-turning-the-page-201207/

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   Is the IKEA catalog still available?

   • IKEA will no longer continue the traditional form of the IKEA Catalog as we know it. However, during the fall of 2021, IKEA will make a book available filled with great home furnishing inspiration and knowledge as a tribute to the catalog's history.

   After 70 years, IKEA turning the page on the Catalog - IKEA

   www.ikea.com/us/en/newsroom/corporate-news/after-70-successful-years-ikea-is-turning-the-page-on-the-catalog-pubfd77b0f7

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   Why was IKEA discontinued?

   • It was discontinued because the media landscape and people’s behaviour had changed.” Lena Simonsson Berge, former head of communication and brand identity at IKEA, was involved in the entire process of retiring the IKEA catalogue, a journey that took several years. On a personal level she felt both sadness and nostalgia in relation to the decision.

   The end of the iconic IKEA catalogue on paper - IKEA Museum

   ikeamuseum.com/en/explore/the-story-of-ikea/an-icon-is-retired/

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   How many IKEA catalogues were printed?

   • The print run increased. At most there were 220 million printed, in 69 different versions, 32 languages for more than 50 markets. Every catalogue cover was a huge display window for all of IKEA, and in Sweden the release of the catalogue in the autumn was a major media event.

   The end of the iconic IKEA catalogue on paper - IKEA Museum

   ikeamuseum.com/en/explore/the-story-of-ikea/an-icon-is-retired/

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3. www.bbc.co.uk › news › world-europe-55220160Ikea scraps traditional catalogue after 70 years - BBC News

   www.bbc.co.uk › news › world-europe-55220160

   Dec 7, 2020 · Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were reading...

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5. ikeamuseum.com › en › exploreThe end of the iconic IKEA catalogue on paper - IKEA Museum

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   Explore the history behind why the IKEA catalogue was retired in 2021, what it means for IKEA and its communication on interior decoration and life at home.

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6. www.theverge.com › 7 › 22158345Ikea ends publication of iconic printed catalog - The Verge

   www.theverge.com › 7 › 22158345

   Dec 7, 2020 · After a 70-year run, Ikea is discontinuing the publication of its printed catalog. Ikea’s decision comes as catalog readership is in decline and the company becomes increasingly more...

7. www.ikea.com › us › enAfter 70 years, IKEA turning the page on the Catalog

   www.ikea.com › us › en

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   Dec 7, 2020 · Inter IKEA Systems B.V., the worldwide IKEA franchisor, has therefore taken the emotional but rational decision to respectfully end the successful career of the IKEA Catalog, both the print and digital versions - and look to the future with excitement.

8. www.housebeautiful.com › uk › lifestyleIKEA Discontinues Paper Catalogue After 70 years

   www.housebeautiful.com › uk › lifestyle

   Dec 7, 2020 · IKEA is to cease printing its iconic paper catalogue after 70 years, due to a shift in customer behaviour and media consumption.

9. www.ikea.com › global › enAfter 70 great years, IKEA is turning the page

   www.ikea.com › global › en

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   Dec 7, 2020 · Customer behavior and media consumption have changed, and fewer people read the IKEA Catalogue today than in years past, so Inter IKEA Systems B.V., the worldwide IKEA franchisor, has decided to end the successful career of the IKEA Catalogue.